CBS Corporation Associate Marketing Manager in Brentwood, Tennessee
Associate Marketing Manager
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Brentwood, TN, US
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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SportsLine is the premier picks and projections site. Covering NFL, college football, NBA, NHL, golf, college basketball, and more, SportsLine works in conjunction with other CBS Interactive brands to provide quality sports picks, computer simulations, and unique content to subscribers.
We are looking for a high energy, creative-thinking person to assist in the marketing, social media, subscriber acquisition, subscriber retention, and media relations efforts at SportsLine.com, the industry's top picks and projections site. This person will work in conjunction with CBS Sports, 247Sports, and Scout to build SportsLine's subscriber base and overall traffic.
Assist with social media efforts. Coordinate with 247Sports, CBS Sports, and other business units for Twitter, Facebook, and other platforms. Disseminate content via social media in a timely manner to relevant audiences. Quality-check all social media posts.
Assist in sending newsletters on behalf of SportsLine. These require a candidate to be available seven days a week and coordinate with other business units as required. Newsletters include, but are not limited to, 247Sports, SportsLine's current members, SportsLine's past members, and SportsLine's general audience.
Basic reporting for SportsLine (i.e. cancels, new subscribers, call volume). Distribute this information on a daily basis.
Produce content to distribute on social media. Produce content as requested by SportsLine's Editor in Chief and Marketing Manager.
Help develop strategies to grow SportsLine's subscriber base through acquisition and retention. Coordinate with other departments to execute growth strategies.
Other duties as assigned by SportsLine's Editor in Chief and Marketing Manager.
Increase SportsLine's marketing presence on third-party sites through ad buying and other partnerships.
Analyze reports to determine customer acquisition and behavior.
Help develop new features on SportsLine. Assist with design, quality testing, and development as required.
Coordinate marketing efforts with CBS Sports for start-of-season and special events (i.e. March Madness, start of football season, Masters, NBA Finals)
Understand what events drive traffic to CBS Sports, 247Sports, and Scout and create marketing plans accordingly.
What you bring to the team:
4-year college degree or equivalent combination of education and experience
2 years of experience in marketing or related field
Availability to work seven days a week, 365 days a year, including extensive weekend hours from September to March
Strong attention to detail, well organized and quality conscious
Focused attitude and the ability to work independently with excellent organizational and time management skills
Excellent grammar, written and oral communication skills
You might also have--
Knowledge of the sports world and a passion for sports
Analytical and troubleshooting skills
Worked in the sports and entertainment field
All candidates must successfully complete a background check prior to starting employment at CBS Interactive. CBS Interactive is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. CBS Interactive complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
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