CBS Corporation Account Executive, West Coast, CBS.com in Burbank, California

Account Executive, West Coast, CBS.com

REF#: 27343

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: Burbank, CA

ABOUT US:

CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.

DESCRIPTION:

CBS Digital Media seeks an Account Executive to grow sales across key ​local ​

advertising buying agencies and clients. The primary responsibility is to drive and grow new ​LOCAL ​business revenue from advertisers and their agencies by aligning their marketing objectives with CBS Digital Media's portfolio of local advertising and marketing solutions. This is a high-velocity sales role requiring solid ​LOCAL ​industry expertise, relationships and a proven ability for closing deals. As spot buyers shift budgets from traditional television to digital video our hire will be responsible for securing appropriate budgets for CBS Digital Media. In short we're looking for a candidate who is an expert in selling "traditional" local broadcast/cable but wants to make the jump to purely selling digital.

The ideal candidate is assertive, creative, and resourceful and must enjoy working in a highly entrepreneurial environment. The position requires outstanding sales and communication skills to develop, maintain, and enhance advertising relationships. Position is located in LA (Burbank) and is responsible for ​driving revenue across agencies/clients buying local digital advertising

​in all West Coast DMAs.

The ​Local Digital Account Executive's core responsibility is to meet or exceed revenue targets for their assigned territory. The ideal candidate will:

Already have a complete contact list of local buyers in the LA DMA

Have as complete a contact list as possible of local buyers based in other West Coast DMAs

Be prepared to "hit the ground running" with their contact list

Proactively prospect and perpetually grow their contact list

​Build business from advertisers who have local marketing budgets ​

Build CBS Digital Media's presence with local and spot buying agencies

Meet or exceed quarterly revenue targets

Engage and strategize with senior level executives on the client side to demonstrate how CBS Digital Media can help meet their objectives

Prepare proposals and respond to RFP's

Participate in and represent CBS Digital Media ​local sales ​

at local industry events

Work with Marketing and Advertising Operations to ensure the client's needs are met

Stay current with online advertising trends and innovations

QUALIFICATIONS:

Minimum of 2-5 years local sales experience with a track record of meeting/exceeding revenue goals

Established relationships with advertisers/agencies who look to place local media, and successful experience with executives at the advertisers direct and their agencies

Strong consultative sales skills, relationship building and customer services skills

High level of sales maturity

Self-starter capable of thriving in a start-up environment

Working knowledge of digital media sales

Ability to forecast projected revenue

A focus on growing average deal size, improving close ratio, and balancing the ratio of custom to standard programs

An understanding of the shifting media landscape and the ability to articulate why CDM should be a part of what had historically been local broadcast/cable television buys

Demonstrated presentation skills to large and small groups

Strong decision-making skills with the ability to operate in a fast-paced environment

Strong negotiation, time management, prioritization and organization skills

Working knowledge of Microsoft Word, Excel, PowerPoint, Google Mail and Google Docs

Excellent verbal, written and interpersonal communication skills

Positive and infectious outlook and attitude

Works well within a team and individually

Must successfully pass a background check

In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled