CBS Corporation Market Research Manager - CBS All Access in Burbank, California
Market Research Manager - CBS All Access
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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A great opportunity for a strong researcher to build on their career in the exciting and fast-changing world of online media in the CBS Digital Media division (CBS.com, CBSNews.com and CBSSports.com). This position provides an opportunity to manage and conduct a wide range of research (primary, syndicated, and secondary) to support business leads across product, sales, and marketing. The ideal candidate will have prior experience in digital subscription services and solid product research experience in the media and/or digital content field.
Day to Day Primary Job Responsibilities:
Provide senior executives, product and marketing teams with market and consumer research to support strategy and product development both domestically and internationally
Develop approaches and oversee quantitative research including survey work and 1st party data.
Create highly intuitive, visual dashboards with focus on high business impact.
Proactively explore data to discover hidden insights and develop new metrics.
Run ad hoc analyses to answer specific day to day questions or support larger initiatives.
Develop approaches and oversee qualitative online and offline research including usability and focus groups
Research, track and generate global insights into the non-US subscriber growth landscape
Lead ad hoc analysis and deliver presentations that that will inform financial and strategic decisions around acquisition tactics, user engagement and retention
Partner with the Product team to identify and prioritize areas of opportunity that will increase subscriber growth and improve user engagement and retention
Gather, manipulate, analyze and document raw, complex data and share data stories that make sense to business and technical audiences
Serve as tactical liaison for product management teams to provide the most accurate and relevant information to help drive meaningful business decisions
Key Projects (including but not limited to:):
Analyzing international markets for expansion of CBS content distribution outside of the US
Identify user trends via quantitative analytics and apply qualitative research to explain the who/why behind the behavior
Synthesize information and data collected from a variety of sources (both qualitative and quantitative) to tell a cohesive story of user behavior.
Through frequent site/app testing identify areas of opportunity to improve user experience of CBS Digital Media sites/apps
Identify projects suitable for A/B testing and synthesize findings
Conduct 1-on-1 usability of CBS sites/apps either in-person or online
What you bring to the team:
3-5 years of relevant market research experience with a proven track record of leveraging analytics to drive significant business impact, preferably in digital subscription services and/or digital media.
Solid product market research in media and/or digital content
Highly competent with quantitative data analysis and utilizing data to drive decision-making
Experience with survey-based and analysis using tools, such as SPSS
Exceptional analytical abilities and strong MS Excel and PowerPoint skills
Strong data visualizations skills to convey information and results in a clear and intuitive manner using tools such as Tableau
Organized, self-driven and comfortable working in a fast paced environment with multiple stakeholders
Skilled in preparing effective presentations with clear narrative and impactful graphics
Experience building meaningful reports and dashboards to drive business decisions
Team player with strong interpersonal skills, but also able to work independently with minimum supervision
Excellent verbal and written communication skills with the ability to interact at all levels of the organization
You may also have:
Experience working in digital subscription industry strongly preferred
Experience analyzing non-US markets
Experience with Clicktale and/or Decibel Insights
Experience with Optimizely or other A/B testing tools
Experience with online usability tools, such as UserTesting.com
Experience with Nielsen NPower as well as digital analytics tools such as Adobe Analytics are a plus
All candidates must successfully complete a background check prior to starting employment at CBS Interactive. CBS Interactive is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. CBS Interactive complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
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