CBS Corporation Digital Sales Coordinator/Manager- Dallas in Dallas, Texas

Digital Sales Coordinator/Manager- Dallas

REF#: 27230

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: Dallas, TX

ABOUT US:

CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

DESCRIPTION:

PURPOSE OF POSITION:

The Digital Sales Manager will report to the VP, Director of Sales at KTVT-TV and will be responsible for working closely with the sales teams to prospect, develop, close, and maintain advertising accounts on CBSDFW.com and CBS Local Digital properties.

PRIMARY ACCOUNTABILITIES:

Coordinate online sales efforts of the Dallas/Fort Worth CBS local television sales staff including:

  • Educate and train KTVT & KTXA sales staff about all online sales opportunities.

  • Develop compelling sales proposals and presentations for local sales staff around CBS Local digital opportunities including CBSDFW.com and secondary revenue initiatives.

  • Review local stations RFP’s and make strategic recommendations to maximize online revenue.

  • Set sales agenda including, prioritizing and organizing sales calls based on maximum potential return.

  • Create and help sell unique sales promotions, including contests and special advertising programs, focusing on relevant local events and content sections within the local site.

  • Maximize revenue by effectively and efficiently managing advertising inventory & pricing.

  • Prepare and review local market sales reports and periodic forecasts.

  • Monitor and evaluate the local station’s online inventory and current pricing.

  • Submit weekly, monthly, quarterly and annual inventory and sales reports.

  • Coordinate with National Sales on availability and pricing of local sponsorship opportunities.

  • Maximize CPM’s.

  • Analyze competitive (local) online media marketplace

Work closely with Special Projects Manager, Local Sales Manager, National Sales Manager, and Business Development Manager to develop solution based integrated media campaigns.

QUALIFICATIONS:

CORE COMPETENCIES:

  • Knowledge of the online media business and underlying technology and research

  • Excellent sales skills including the ability to create and build relationships.

  • Demonstrated track record of success and established relationships.

  • Good organizational and time management skills.

  • Excellent listening, negotiation and presentation skills. Team oriented.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:


BS / BA degree required* Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50), outstanding computer skills

  • Proficiency with DART, Photoshop, Operative, comScore , Scarborough, and/or Google Analytics a plus.

APPLY ONLINE AT: [1] www.cbsdfw.com/jobs

Minimum 3 years of online advertising sales. Traditional media sales experience (especially TV) is a plus.

References

Visible links

  1. http://www.cbsdfw.com/jobs

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled