CBS Corporation Digital and Social Media Producer in Los Angeles, California
Digital and Social Media Producer
CBS BUSINESS UNIT: CBS Radio
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Los Angeles, CA, US
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com.
Looking for an ambitious, motivated producer who has an eye and ear for digital media and understands how to grow an audience online. You live and breathe MUSIC - with a particular interest in pop music and know how to identify the best moments, viral video or news to post to drive social engagement, web traffic and video views. You know exactly what your audience wants on social media and can provide video, photos and snappy copy for all platforms. You’re a go-getter who can work with radio station jocks, producers and staff to offer best practices for posting on social media, and know how to market content for a digital and national audience. You can roll-up your sleeves, write an article, produce a video and can post it all online.
Identifying audio moments originating from radio shows and transforming them into articles and produced video for digital consumption.
Writing daily headlines with SEO optimization for articles.
Pitching exclusive content to national team for press distribution and digital syndication.
Collaboration with Programming, Marketing, Sales, and Public Relations for sponsorships or integrations.
Identify and run with unique opportunities for engaging users on all social media platforms.
Managing content on social media platforms, websites and YouTube channels for multiple radio stations.
Strategic digital planning for radio station concerts, special events and artist interviews.
Originating creative ideas for content that appear across radio station digital platforms.
BA or BS degree, 2-4 years of digital editorial, video or social media experience for a music news publisher or media outlet.
Proven ability to grow a website audience and social media reach and engagement.
Ability to post engaging headline, article text and social media copy with fast turn-around time.
You understand key social media KPIs and have produced results in a fast-paced environment.
Deep understanding of the Facebook Insights tools, Google Analytics, and at least cursory understanding of social analytics tools (i.e. CrowdTangle).
Understanding online digital content with ability to engage national and local audience.
Experience using Wordpress, Photoshop, digital video and audio players, embed codes and audio capture tools.
Ability to multitask and adapt to a changing environment.
Can-do attitude with a willingness to roll up your sleeves and do any task required to grow an audience - no matter how big or small.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled