CBS Corporation Strategic Marketing Manager in Los Angeles, California
Strategic Marketing Manager
CBS BUSINESS UNIT: CBS Radio
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Los Angeles, CA, US
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com.
We are the CBS Altitude Group. We are passionate about helping clients solve challenges through conceptual thinking and integrated planning.
We develop customized ideas for brands across industries, size and scope, enabling our clients to connect with audiences across the country. There are no constraints - branded content, events, custom programs, influencer marketing, promotional tactics. We activate on powerhouse distribution platforms including radio, video, digital, mobile, social, experiential, and more. We love what we do.
Within the Altitude Group, the Strategic Marketing team is the creative "think tank" for developing thoughtful marketing and promotional ideas and presentations alongside our business development team.
The culture of the group is entrepreneurial, dynamic, active and responsive. We’re looking for someone with a passion for media, partnerships, and solutions. A collaborative spirit, results-oriented mindset, positive outlook and proactive personality are a must.
Collaborate with sales team on integrated programs across radio, digital, experiential, social spaces to deliver effective solutions that maximize revenue
Develop compelling sales proposals and presentations for clients
Attend client meetings and present ideas as needed
Maintain big picture outlook on the national and regional businesses to develop new revenue-driving opportunities
Coordinate with activation team to ensure strategy is pulled through in execution and distribution
Liaise with internal teams (legal, programming, account management, etc.) to ensure feasibility, legality, etc. of programs
Work with research team to analyze research data and develop compelling marketing stories
Skills and Experience:
Excellent verbal & written communication abilities
Strong interpersonal skills with ability to lead interdepartmental projects
Background in creative ideation & development
Experience with cross-platform media (audio, digital, television, outdoor, etc.), social media and branded content preferred
Ability to derive insights from research and familiarity with a broad range of advertising/media tools
Tangible project management experience
3-5 years of related experience (media, agency, integrated marketing)
BA/BS in Marketing, Communications, Media or relevant field
Understanding of the media/advertising world with an interest in solving brand challenges
High energy with positive outlook
Creative, resourceful and detail-oriented
Ability to multi-task and prioritize in a deadline-driven environment
Results-driven team player
Expertise in Microsoft Office programs including PowerPoint, Excel & Word
Equal Opportunity Employer Minorities/Women/Veterans/Disabled