CBS Corporation Digital Media Sales Planner in Minneapolis, Minnesota

Digital Media Sales Planner

REF#: 27419

CBS BUSINESS UNIT: CBS Local Digital Media

JOB TYPE: Full-Time Staff


JOB LOCATION: Minneapolis, MN


CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit


CBS Local Media Minneapolis is seeking a Digital Media Sales Planner to join our team. The Sales Planner’s primary responsibility is to support the ad sales team by helping foster client relationships, maintain their needs and expectations, and craft compelling responses to advertiser RFP’s and client objectives.



Work with Sales Team to create custom Sales collateral that identifies with each client specifically by doing research and data analysis

Manage the development of proposals for high value brand video advertising campaigns

Based on advertiser’s objectives, recommend ad placements, impression volumes and content channels by evaluating inventory to find effective placements that meet ad campaign objectives

Prepare PowerPoint presentations for advertisers that outline recommended media plans and persuasively communicate how the plan will reach the advertiser’s target audience and meet its marketing objectives

Conduct research in comScore to pull necessary demographic and psychographic information to incorporate into proposals

Enter proposals into agency planning tools, including DoubleClick MediaVisor and Atlas

Desired Skills & Experience:

Outstanding organizational skills, attention to detail and the ability to juggle multiple tasks in a fast-pace environment

Self motivated with strong communication skills

Advanced data analysis and problem solving skills

Strong Excel and PowerPoint skills

Experience utilizing online tools comScore Media Metrix, AdRelevance and @Plan, Operative, Triton

BA/BS degree

1-2 years of Online media planning and/or buying experience at an agency/direct advertiser or publisher sales environment



Equal Opportunity Employer Minorities/Women/Veterans/Disabled