CBS Corporation Digital Sales Manager in Minneapolis, Minnesota

Digital Sales Manager

REF#: 28683

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff


JOB LOCATION: Minneapolis, MN, US


CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).


The Digital Sales Manager will report to the Director of Sales at WCCO-TV and will be responsible for working closely with WCCO-TV sales team to prospect, develop, close, and maintain advertising accounts on ( and CBS Local Digital properties.

Educate and train WCCO-TV sales staff about all online sales opportunities.

Develop compelling sales proposals and presentations for local sales staff around CBS Local digital opportunities including ( and secondary revenue initiatives.

Review local stations RFP’s and make strategic recommendations to maximize online revenue.

Grow online ad sales revenue and exceed revenue goals by prospecting for new clients and digital agencies.

Set sales agenda including, prioritizing and organizing sales calls based on maximum potential return.

Create and sell unique sales promotions, including contests and special advertising programs, focusing on relevant local events and content sections within the local site.

Maximize revenue by effectively and efficiently managing advertising inventory & pricing.

Prepare and review local market sales reports and periodic forecasts.

Review all online orders and coordinate all ad sales campaigns with National Sales offices.

Monitor and evaluate the local station’s online inventory and current pricing.

Submit monthly, quarterly and annual inventory and sales reports.

Coordinate with National Sales and approve the pricing of all locally sold online ad campaigns.

Maximize CPM’s.

Analyze competitive (local) online media marketplace

Manage agency/client relationships.

Coach local sales staffs on the most effective ways to use their local website to develop opportunistic revenue-generating programs and always include an online component with all TV deals.

Work closely with Marketing Manager, Local Sales Manager, National Sales Manager, and Director of Sales to proactively develop solution based integrated media campaigns.

Manage efforts of Digital Sales Coordinator to effectively execute ad sales campaigns, trafficking and reporting for all aspects of Digital sales.




Knowledge of the online media business and underlying technology and research.

Excellent sales skills including the ability to create and build relationships. Demonstrated track record of success and established relationships.

Good organizational and time management skills.

Excellent listening, negotiation and presentation skills. Team oriented

Minimum 5 years of online advertising sales.


Traditional media sales experience (especially TV) is a plus.

BS / BA degree preferred.

Dedicated and driven work ethic, excellent writing skills, and comfortable making presentations to all size groups (5-50), outstanding computer skills.

Proficiency with Wide Orbit, DFP, Google Analytics, comScore, Scarborough, and/or Photoshop a plus.



Equal Opportunity Employer Minorities/Women/Veterans/Disabled