CBS Corporation EVENT SALES SPECIALIST in Minneapolis, Minnesota


REF#: 27506


JOB TYPE: Full-Time Staff


JOB LOCATION: Minneapolis, MN


CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit


CBS Radio Minneapolis is seeking a multi-talented individual with the drive and desire to help local businesses grow by utilizing CBS Radio’s unique Live Events and Experiences portfolio of opportunities. The Event Sales Specialist will assist in the development, implementation, sales and execution of the portfolio of events. Ideal candidate can sell at the CEO and Marketing Director levels of major corporations. The ESS will report to the Director of Live Events and Experiences and work to renew current partnerships and develop new revenue opportunities. Qualified applicants should be dependable, demonstrate a positive attitude, able to prioritize and manage multiple projects, possess good communications skills and have previous event sales and production experience



  • Act as the company’s event sales expert in the complete suite of event, sponsorship and experiential marketing.

  • Help facilitate inter-department (sales, programming, promotions, digital) communication and serve as a liaison to client, event venue, promoter and/or 3rd party partners.

  • Identify and generate new event sales opportunities.

  • Prospect (via phone and in person), close, and manage new relationships with local clients and partners seeking regional/local consumers via event, sponsorship and experiential marketing partnerships.

  • Assist other sales professionals by being the stations expert in new event business generation.

  • Attend client meetings and assist with presentations.

  • Create and monitor project/event timelines, P&L expense management (if applicable), manage sponsor implementation into on-site execution, communicate sponsorship information to all relevant departments (programming, promotions, digital, sales, etc) and other administrative & fulfillment duties as assigned by the Director of Live Events & Experiences.

Work creatively to bring about awareness of event opportunities.


  • Revenue development

  • Attend client meetings when needed; Attend department meetings and station sales/promotion meetings when applicable

  • Generate new event and sponsorship revenue

  • Brainstorm sponsor activation plans

  • Productivity

  • Coordinates event execution and implementation

  • Demonstrates proper planning and follow through

  • Reliability

  • Effective time management skills

  • Ability to delegate and prioritize

  • Ability to multi-task and Manage deadlines

  • Communication and Interpersonal Skills

  • Keeps all parties informed in a timely manner

  • Contributes to a collaborative and team-oriented atmosphere

  • Manages workflow between Director of Live Events & Experiences and other internal departments (sales, promotions, programming, etc)

  • Decision Making and Problem Solving

  • Identifies issues quickly and develops timely solutions in a professional and resourceful manner


Equal Opportunity Employer Minorities/Women/Veterans/Disabled