CBS Corporation 2017 Summer Intern- Distributor Marketing in New York, New York

2017 Summer Intern- Distributor Marketing

REF#: 27490

CBS BUSINESS UNIT: Showtime

JOB TYPE: Paid Intern

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming lineups in all of television. The SHOWTIME programming slate has made the network among the most talked about in the business, with hits that have included HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, DICE, the upcoming series I’M DYING UP HERE, the limited series GUERRILLA and PURITY, and the highly anticipated return of TWIN PEAKS. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING ®.

Showtime Networks Inc. owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc. operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™ which offers Smithsonian Channel™ and Smithsonian Earth™ through SN Digital LLC. For more information, go to [1] www.SHO.com

References

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  1. http://www.sho.com/

DESCRIPTION:

Assist in developing digital marketing tactics (ex. video, digital banners, email, social media, search) to drive subscriber acquisition, conversion and retention; Help grow key subscriber initiatives (ex. Gifting program, Annual subscription plan), Draft marketing and creative briefs, organize/edit promotional copy, compile images, traffic tactics thru approval process; Set-up A/B tests to optimize marketing; Create brand/marketing style guides; Liason with various Showtime departments: Key Account Marketing and Sales, Digital Services, Creative Services, Program Marketing, Media, Business Development/Product Management, Research, PR and Legal; Manage digital archive of Showtime, competitor programmer and partner marketing campaigns; Track industry developments and evaluate marketing impact for Showtime.

QUALIFICATIONS:

Required:

  • Current undergraduate student (rising junior or senior)

  • Strong interest in Cable/Entertainment Industry

  • 2.50 GPA or above

  • Submission of a cover letter - required

  • Proficiency in MS Word, Excel, and PowerPoint

  • Superior communication and interpersonal skills

  • Exceptional attention to detail

  • Ability to work at least 35 hours/week for 8 weeks from 6/12-8/4

  • Able to work in a fast-paced environment under deadlines

  • Ability to handle multiple tasks simultaneously

  • Ability to work and prioritize work assignments

  • Able to provide administrative support as needed

Preferred:

  • Cable television experience a plus

  • Active participation in extracurricular activities; clubs; and/or associations. Leadership positions while maintaining an above-average GPA, a plus

  • Prior internship experience in a related field, a plus

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled