CBS Corporation Associate Manager, Integrated Marketing - CBS News.com in New York, New York

Associate Manager, Integrated Marketing - CBS News.com

REF#: 27751

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: New York, NY

ABOUT US:

Truly premium content. At true scale. Only CBSi.

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse to get an inside look into #LifeAtCBSi through employee testimonials, office photos and company updates.

References

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  1. https://www.themuse.com/companies/cbsinteractive

DESCRIPTION:

CBS News Digital is looking for an ambitious and passionate Integrated Marketing Manager to work in our ground breaking digital news platforms business. The Associate Integrated Marketing Manager identifies opportunities around CBSNews.com, CBSN and our social platforms to package, develop and implement these revenue-generating solutions. This role is an internal and external-client facing role that is focused on solving problems and driving solutions. Master multi-tasking and project management skills are a must.

Key Responsibilities:

Partner with Sales and Product teams to build advertising opportunities and marketing solutions for clients and ad agencies.

Balance needs of advertisers with needs of users to deliver programs that work for the business overall. This includes revenue strategy, inventory optimization, pricing, packaging and user experience.

Build strong working relationships with internal and external partners, other departments and business units within CBS Interactive.

Collaborate with product, content strategy and sales teams to respond to RFPs, client meetings and pitches.

Develop sales-related tools and presentations including sales collateral (1-sheets, mocks), media plans and ad research.

Derive relevant insights by gathering market, product and client feedback -- leveraging company and third-party resources as appropriate. Know what clients want. Know what works on our sites and platforms.

Anticipate the needs of product and sales teams, as well as clients’ needs in order to facilitate fast and effective stream of communication.

Identify and recognize problems and issues that may arise and recommend solutions.

Handle basic research requests from sales team from MRI, comScore and Adobe.

QUALIFICATIONS:

3-4 years of marketing or integrated/product marketing. Advertising agency, brand or online publishing experience a plus.

Possess the desire to thrive in a rapidly changing environment that evolves with marketplace needs and conditions.

Project management skills. Ability to manage multiple projects simultaneously.

Excellent communication skills - verbal and written. Communicates effectively, understanding the nuances of his/her audience.

Customer-focused, flexible and able to work in a fast-paced, ever-changing environment

Must successfully pass a background check.

In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled