CBS Corporation Director, Business Intelligence in New York, New York
Director, Business Intelligence
CBS BUSINESS UNIT: CBS Radio
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com.
CBS Radio seeks an expert in digital data analytics for an opportunity as Director of Business Intelligence, responsible for all data, tracking, insights and forecasting across our suite of national and local digital properties (desktop, mobile, apps, and OTT audio/video). The portfolio includes local and national music sites, local market news and sports sites, radio.com, eventful.com, social media channels, live and on-demand audio and video distribution platforms, and more.
We are looking for a senior analytics-driven leader who is passionate about using data to guide strategy and who can provide actionable insights and analysis. While this position requires a senior strategist with deep experience in both ad-supported and transactional digital media to manage both direct and cross-function resources, the right person will also not be afraid to roll up their sleeves and dive head-first into the data weeds on a daily basis. This leader will engage with other senior executives and company officers, as well as the content, social media, marketing, sales, product and engineering teams. They will leverage audience and marketplace data to inform business strategies inside the digital business, as well as at the intersection of our digital and heritage businesses, including OTA radio and live events. This person will also interface regularly with the corporate strategy and BD team.
The ideal candidate will have a unique ability to combine audience, performance and financial data with marketplace intelligence, then quickly develop and present a unique, clear, and compelling narrative that drives exceptional business results and strategies at times of greatest need. This person thrives in a fast-paced, high-velocity environment of creativity and innovation, and is highly competitive at their core. This is a department-head role in the digital organization that will report directly to the head of digital for CBS Radio.
Establish data-capture frameworks, consult with Product on tagging and taxonomy structure and process, develop small cross-functional data team, create processes for analysis and dissemination of data including building or acquiring dashboards and data viz tools, selecting vendors, etc. While the leader owns regular reporting functions (including automation), they will often personally create ad-hoc reports as needed.
Lead key analytical projects and processes to deliver actionable insights and recommendations for enhancing products, growing audiences, and maximizing revenues. Will also aide content and marketing teams when selecting, developing, and nurturing our producers, talent, community managers, and storytellers.
Together with OTA data leadership, manage relationships with third-party digital syndicates like comScore, Triton, Nielsen, etc. This includes developing strategies for our digital data reporting and taxonomy, and advising a position on new marketplace measurement offerings and developments, particularly as they relate to our ad-sales business.
Be proactive in turning analytics into strategy - analyze engagement, traffic and financial reporting to deliver actionable insights and recommendations.
Identify and/or forecast marketplace and broader industry trends in key product areas, and proactively communicate to business owners on a recurring basis.
Effectively communicate and 'translate' quantitative findings (storytelling with data).
Expert in manipulation and accurate analysis of complex, high volume, high dimensionality data from various sources.
Incredible communicator with effortless storytelling and presentation skills.
Ability to understand how and why business users make decisions, and how data can enable them.
Advanced skills in Adobe Analytics, Google Analytics, and comScore, as well as progressive publishing tools like Chartbeat, Parsely, etc. and social listening tools. Beyond just owning and using the tools, must be able to teach executives, editors and others how to best use the tools to improve their results. Will advise on and acquire additional tools as needed.
Experience with radio and television ratings and digital measurement tools (e.g., Nielsen, Adobe Analytics, comScore, various social analytics tools)
Understanding of tagging structures for web analytics tools.
Expertise with social media analytics, including reporting on creative for campaigns and posts.
Solid understanding of revenue generation in digital environments, with an emphasis on the Internet advertising market and the technology behind it.
Follows developments in aligned industries and marketplace trends.
Solid quantitative aptitude and effective project management skills. Ability to think analytically and strategize to solve problems.
Bachelor’s degree in a quantitative field: Business, Statistics, Economics, Mathematics preferred (but not required.)
New York based.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled