CBS Corporation Integrated Marketing Coordinator - CBS Sports Digital in New York, New York
Integrated Marketing Coordinator - CBS Sports Digital
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.
CBS Sports Digital, the #2 sports web property from Sept-Nov 2016 comscore and #1 fastest-growing top 10 sports site of 2016, is seeking a Coordinator to join the Integrated Marketing (Sales Marketing) team in New York.
CBS Sports Digital sits at the intersection of three powerful brands:
CBS - #1 most watched network
CBS Interactive - #1 premium content producer on the web
CBS Sports - #1 in the biggest sports and events (NFL, SEC Football, College Basketball/March Madness, The Masters/PGA Tour, Fantasy Sports and Games)
The ideal Integrated Marketing Coordinator is organized, energetic and a creative thinker who will support and work across the Integrated Marketing team with a focus on the fast-growing and ever-changing platform of Social. The coordinator will also support multimedia and multiplatform sponsorship opportunities that involve CBS Sports Television and/or other CBSi digital properties. The Integrated Marketing team is responsible for working hand-in-hand with Sales to develop best-in-class marketing solutions, focusing on sponsorships and high-impact media. Integrated Marketing also cultivates relationships with internal groups such as Editorial/Programming/Video, Product, Consumer Marketing and Ad Operations while exploring external vendor partners who can enhance sponsorships through cutting-edge creative and technology solutions.
This position reports to an Integrated Marketing Manager in NY.
Manage delivery of social sponsorship programs from start to finish. Work closely with many groups across CBS Sports including: Editorial/Video - to manage video assets and schedules; Sales - to secure client assets and any necessary approvals; Social - to ensure campaigns launch on time and deliver in full
Once a social program launches, optimize by coordinating any necessary adjustments across various teams
Provide reporting on any/all relevant metrics for social campaigns for clients, and continuously evolve these metrics as the social platforms evolve
Assist with paid marketing campaigns across platforms like Facebook and YouTube
Create comprehensive wrap reports for clients for social campaigns
Manage monthly social tracking reports for our accounts, monitoring and analyzing any trends or growth over time
Keep an updated tracking of the sports social competitive marketplace (TV and digital) in order to understand what our competitors are doing, where clients are spending their ad dollars and what unique executions are running on various channels, sites, and apps
Assist with campaign management for CBS Sports Digital brands - MaxPreps and the Official College Athletic Sites
Assist with multimedia initiatives tied to TV (CBS Sports broadcast and CBS Sports Network) and initiatives across the broader CBS Interactive organization with other business units (Entertainment, News, Chowhound, etc). Responsibilities could include but are not limited to: assisting with creation of new sponsorship packages, managing tracking documents of in-market packages, execution and delivery of sold campaigns and competitive research.
College Degree with minimum 2 years experience in social, digital media, or relevant marketing or analytics field
Strong project management abilities
Extremely detail-oriented and organized
Strong analytical skills
Excellent communication and interpersonal skills
Must successfully pass a background check
- Sports affinity
In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled