CBS Corporation Integrated Marketing Manager in New York, New York
Integrated Marketing Manager
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
Combining the assets of CBS’s owned and operated television and radio stations, CBS Local Digital Media brings together the most trusted brands in media offering visitors a truly "local" experience. Two dozen major market specific portals, music and lifestyle websites, apps and local commerce platforms take an active role in reaching nearly 50 million unique monthly consumers with extensive coverage of news, traffic, weather, sports and entertainment headlines, as well as CBS Local Offers, Best of Guides, and business directories.
Live audio streams and a library of on-demand video from all CBS local market stations are available allowing consumers to experience award-winning original content whether at home, the office or on the go.
CBS Local Digital Media is a subsidiary of CBS RADIO: one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit www.cbsradio.com
The Integrated Marketing Manager, CBS Digital Media, will work within the sales solutions team to develop innovative branded content campaigns, RFP responses, and sponsorships that support our digital business. This role is based out of our New York offices.
Develop sales solutions and custom campaigns for advertisers that are innovative and connect the dots across CBS Local’s portfolio of assets. This includes spearheading the creation of integrated marketing solutions for national and regional sales teams, with emphasis on responding to RFPs, creating sales-facing marketing collateral, building custom ideas for clients, and owning the development and implementation of large-scale sponsorships.
The Integrated Marketing Manager will work in collaboration with CBS Local Digital Media internal teams including ad operations, content, business development, production, legal, product, and technology.
Must have 3-4 years experience in sales marketing; experience at a digital media and marketing desirable.
Proficient in Outlook, Word, Excel, PowerPoint, knowledge of Operative a bonus
Comfortable with marketing analytics platforms including Google Analytics, ComScore, Nielsen, Adobe Omniture.
Strong communication skills, both oral and written
The ability to perform independently while working as a collaborative team player in a fast-paced environment
Passionate about the advertising and media space, gets excited about creating big ideas and new concepts
Superior organizational skills and multi-tasking abilities
Must be an enthusiastic individual with strong interpersonal skills who is detail oriented and can thrive in deadline-driven environment
Meticulous attention to detail and willingness to ask for help in prioritizing tasks
BS/BA degree required
Equal Opportunity Employer Minorities/Women/Veterans/Disabled