CBS Corporation Manager, Branded Content in New York, New York

Manager, Branded Content

REF#: 27621

CBS BUSINESS UNIT: CBS Television Distribution

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

ABOUT US:

CBS Television Distribution is the preeminent company in television syndication. CTD produces or distributes 10 first-run series and holds the largest distributed television library at 70,000 hours strong. Among CTD's critically-acclaimed programs are the #1 syndicated series Judge Judy; talk leader Dr. Phil; the #1 and #2 rated game shows Wheel of Fortune and Jeopardy!; the Emmy Award-winning talk shows Rachael Ray and The Doctors; the #1 and #2 newsmagazines Entertainment Tonight and Inside Edition, along with The Insider.

DESCRIPTION:


Design, develop and execute content experiences for Fortune 500 marketers and consumers


Win new business with ideas and programs that wow; retain existing business by continuing to innovate and deliver results


Craft and sell meaningful, custom content experiences with digital, social, media, PR and promotional elements


Balance demands of eight show properties and aggressive revenue targets, simultaneously activating executions, partnerships and responding to RFPs


Thrive working cross-functionally; interface daily with media sales, production, digital, social, development, research, public relations, communications, marketing, legal, and finance teams to ensure cohesive integrated client campaigns


Foster strong, genuine relationships with both internal and external partners to galvanize support for programs


Work with marketers to gain a deep understanding of their brand, campaign, objectives, target and messaging


Collaborate with producers to develop strategic creative ideas that deliver for the brand and delight our audiences


Optimize campaigns by educating clients on: audiences, creative process, storytelling, talent, production, metrics and trends


Shares result (quantitative, qualitative and anecdotal) to demonstrate best practices, proven results and impact brands can expect

QUALIFICATIONS:


4-6 years of relevant marketing, production, or agency experience


Thinks creatively & strategically


Highly driven & motivated with excellent follow up


Strong interpersonal & communication skills


Professional demeanor and knows how to work cross-functionally


Client interaction and presentation skills


Detail-oriented and great organizational habits


Creative problem solver


Ability to multi-task and meet deadlines in a fast-paced environment


Passionate about new and emerging media trends and practices

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled