CBS Corporation Manager, IT Brand Marketing in New York, New York
Manager, IT Brand Marketing
CBS BUSINESS UNIT: CBS Corporate
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand - "the Eye" - one of the most recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media. CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, Smithsonian Networks, TVGN (a joint venture between CBS Corporation and Lionsgate), Simon & Schuster, CBS Television Stations, CBS Radio, CBS Outdoor, CBS Television Studios, CBS Global Distribution Group, CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia. Interested in a career with CBS Corporation or one of our portfolio companies? Go to www.cbscareers.com
The Brand Marketing Manager will be primarily focused on the branding and communication of corporate technology’s upcoming initiatives and contributions to CBS’ bottom line. IS&T executes the implementation of new platforms, applications, and technologies on a regular basis. This role will work directly with the VP of UX and the CTO to create innovative, user friendly internal campaigns to drive adoption of new products and services across CBS. It’s an exciting opportunity for a marketing entrepreneur who is a visionary, creative risk taker with graphic consumer-facing design experience. Preditor (producer/editor) experience will help you hit the ground running.
Develop & execute internal marketing campaigns for the corporate technology division’s major projects
Lead creative & graphic design for IS&T for consistent messaging and styling
Add positive brand identity & design aesthetic to everything IS&T delivers
Create and distribute internal style guide, executive presentations, marketing plans, and email communications
Design low and high fidelity mock-ups for internal websites and applications for delivery to development team
Ability to think creatively and innovatively - put a new spin on traditional IT. Excellent written and verbal communication skills a must.
Thorough experience in all levels of presentation and graphic design tools. Adobe platforms (Creative Cloud, InDesign, Illustrator) and Powerpoint experience a must.
Solid design and marketing portfolio.
You MUST BE A GOOD STORYTELLER.
Demonstrated talent in taking complex technical details and clearly communicating the big picture to a broader, non-technical audience. See the forest through the trees.
Undergraduate degree in a relevant field or equivalent work experience.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled