CBS Corporation Manager, Program Marketing & Advertising in New York, New York

Manager, Program Marketing & Advertising

REF#: 27837

CBS BUSINESS UNIT: Showtime

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming lineups in all of television. The SHOWTIME programming slate has made the network among the most talked about in the business, with hits that have included HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, DICE, the upcoming series I’M DYING UP HERE, the limited series GUERRILLA and PURITY, and the highly anticipated return of TWIN PEAKS. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING ®.

Showtime Networks Inc. owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc. operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™ which offers Smithsonian Channel™ and Smithsonian Earth™ through SN Digital LLC. For more information, go to [1] www.SHO.com

References

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  1. http://www.sho.com/

DESCRIPTION:

The Manager is responsible for managing the tactical development and execution of the consumer advertising campaigns and assisting the Directors in brand management and development of marketing campaigns that generate awareness and drive tune-in to Showtime programming, including Original Series, Documentaries and Events.

PRINCIPAL RESPONSIBILITIES:

Project Development and Tactical Execution of Materials

  • Ensure all Showtime consumer advertising tactics are executed flawlessly.

  • Manages all details of a project copy rotation and obtains necessary details from Media department and external agencies to properly direct Creative, Traffic and Production departments and external digital agencies on the execution of advertising tactics.

  • Main point of contact for digital advertising campaigns (In conjunction with other members of the Program Marketing team.)

  • Responsible for obtaining project schedules, giving job numbers to agency, getting insertion orders for print, obtaining approvals from legal, business affairs, agency, and programming, ISCI codes and slate information, legal lines, tags, tune-in info, TV rating, mandatory claims, deliverable materials for TV and radio, due dates, budget codes, etc. Manager must follow up with agency on deliverables, job numbers, and quantities.

  • Simultaneously tracks progress and monitors deadlines of multiple projects/tasks at their various stages of development to ensure timely delivery.

  • Writes and prepares creative briefing documents by obtaining all pertinent project information from research, digital/social, programming, media department/media agency, legal department and business affairs.

  • Assists Director in developing marketing brief (backgrounder). Brief includes: past season ratings, awareness, research/fan study information, digital highlights and acclaim (if applicable), opportunities, challenges, goals and objectives and marketing strategies.

  • In conjunction with Coordinator, oversee monthly budget tracker, submit SOWs/MSAs, invoices, etc.

  • With Directors, reviews and provides input on Key Art and Broadcast concept development.

  • Serves as primary liaison with Business Affairs to obtain all likeness mandatories and billing blocks required for advertising.

  • With Coordinator, Manager will manage the collection and development of acclaim/quote packages; reads and organizes all reviews for a given series.

  • Oversees Coordinator on interdepartmental orders for programming posters and other Program Marketing-produced tactics to recognize efficiencies.

  • Helps execute on and oversee interdepartmental meetings and brainstorming sessions with internal marketing departments and external agency partners.

  • With Director, creates and prepares marketing recap decks for each series. Follows up with other marketing departments for pertinent information and updates.

  • Helps to collect/provide all information including data, content, images, etc. to develop the post-analysis executive summary.

  • Develops in depth knowledge of Showtime programming (series/pilots) by reading scripts, watching episodes.

  • Strives to be an expert in the television landscape and is aware of industry trends. Monitors press, competitive advertising, Showtime’s success in the marketplace, as well as other relevant insights on program marketing/advertising. Makes a point to be inclusive with sharing information with VPs, Directors and additional team members.

Managing Direct Report and Fostering Development

  • Create a fruitful work environment for direct report, which demonstrates leadership and an emphasis on development of skills.

  • Create an environment of success by fostering open communication, frequent status meetings/check-ins and set clear goals/expectations in order for him/her to gain skills and obtain successful results.

  • Keep Director (s) informed of status of workflow and progress of goals on a quarterly basis, or agreed upon time frame. With guidance from Director (s), address any management/disciplinary issues immediately.

QUALIFICATIONS:

  • Minimum of 3-5 years experience as an account executive, brand/marketing manager, advertising manager (or similar role) in a fast paced marketing or advertising/media agency environment.A solid knowledge and understanding of the core aspects of marketing, including advertising, media, research, consumer behavior, and strategy and especially the digital landscape.

  • Leadership - demonstrates ability to influence others both directly and indirectly. Is persuasive and able to present opposing thoughts/ideas to other parties and achieve results that satisfy all parties involved. Must possess confident presentation skills and the ability to lead meetings.

  • Gains trust and respect from peers and internal/external creative agencies. Establishes themselves as a dependable resource - others perceive them as a "go to" person for their respective area.

  • Proactively works above and beyond normal job responsibilities on a consistent basis.

  • Global thinker - Understand role of one’s work within larger context of business goals and environment and make suggestions accordingly. Able to make connections between a project/initiative as it exists today and how it can be adapted, broadened, or enhanced for another application. Able to make recommendations that make smart business sense.

  • This person should possess excellent verbal and written communication skills. There is a great deal of writing and meeting participation which demands these abilities, and they must constantly keep the Directors appraised of all critical project information.

  • Strong organizational skills, devotion to detail, flexibility and endurance are needed to juggle a multitude of tasks simultaneously in a time-sensitive manner.

  • This person should exhibit strong problem solving skills, and demonstrate a strategic mind-set in a fast-paced environment.

  • High level of creativity; knowledge of the creative process, advertising field, print, and broadcast production a plus. An understanding of the pillars of good design and aesthetics.

  • This person should possess strong interpersonal skills, and the ability to function well in a collaborative, team oriented environment.

  • An enthusiasm for television, entertainment and an interest in innovative marketing is a must

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled