CBS Corporation Marketing Manager, Atria Books in New York, New York
Marketing Manager, Atria Books
CBS BUSINESS UNIT: Simon & Schuster
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.
Atria Books is looking for an energetic, intelligent, enterprising candidate to help create and execute the marketing campaigns for approximately forty books each year with an emphasis in commercial and literary fiction, memoirs and lifestyle titles .
Reporting to the VP, Associate Publisher, the Marketing Manager will work on a team with editors, publicists, and the publishing office to acquire, plan publishing campaigns, and launch books. Specific duties include:
Develop marketing plans and prepare selling materials to present at monthly and seasonal sales meetings.
Advise authors on growing their online presence through profiles on social media sites such as Facebook, GoodReads,Twitter, Pinterest, Tumblr, and Linkedin
Supervise creative for ads and other promotional items
Coordinate e-mail marketing efforts with the Simon & Schuster digital marketing group
Develop additional content for consumer marketing efforts including author videos, slide shows, reading group guides, listicles, Q&A’s, and original essays for placement on blogs and web sites
Conduct marketing outreach efforts to niche web sites and blogs
Prepare marketing proposals for potential acquisitions
Integrate academic and FYE marketing initiatives into overall marketing campaigns
College degree with a minimum 3 years’ experience in trade book publishing required. Candidates must have strong organization, writing and presentation skills as well as an intuitive sense for how to position a book or book topic so it appeals to its intended audience. Knowledge of Excel, PowerPoint, as well as general computer skills are expected . Experience with basic HTML, Design software a plus.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled