CBS Corporation Research Analyst in New York, New York
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
Station specialist for assigned CTS Owned markets
Daily ratings tracking and analysis
Weekly ratings tracking and analysis
Sweep ratings tracking and analysis
Daily News Retention for the CTS group
Complete requests for customized presentations
Complete requests from national sales account executives
Complete requests from CTS Marketing department
Complete requests from New Business account executives
Complete requests from local sales for multi-market requests
Create PowerPoint Slides illustrating the success of our stations
Process requests for qualitative data (Scarborough/ MRI/ MARS/NPower)
Process requests for spending reports (Kantar) and SQAD data
New Business presentations
§ Analyze & interpret Nielsen Ratings data.
§ Create rating estimates for programs, specials & sports
§ Create & update sales collateral
Detail oriented and strong organizational skills
Customer service focused.
Ability to multi-task and prioritize and meet deadlines.
Strong knowledge of Power Point, Word and Excel
At least 1-2 years of local broadcast research experience
Knowledge of Nielsen, Scarborough Prime Lingo, MRI , Kantar, Wrap Overnights and Wrap Sweeps & Strata
Equal Opportunity Employer Minorities/Women/Veterans/Disabled