CBS Corporation Research Analyst in New York, New York

Research Analyst

REF#: 27618

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

ABOUT US:

CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

DESCRIPTION:

  • Station specialist for assigned CTS Owned markets

  • Daily ratings tracking and analysis

  • Weekly ratings tracking and analysis

  • Sweep ratings tracking and analysis

  • Daily News Retention for the CTS group

  • Complete requests for customized presentations

  • Complete requests from national sales account executives

  • Complete requests from CTS Marketing department

  • Complete requests from New Business account executives

  • Complete requests from local sales for multi-market requests

  • Create PowerPoint Slides illustrating the success of our stations

  • Process requests for qualitative data (Scarborough/ MRI/ MARS/NPower)

  • Process requests for spending reports (Kantar) and SQAD data

  • One-Sheets

  • New Business presentations

§ Analyze & interpret Nielsen Ratings data.

§ Create rating estimates for programs, specials & sports

§ Create & update sales collateral

QUALIFICATIONS:

  • Detail oriented and strong organizational skills

  • Customer service focused.

  • Analytical

  • Ability to multi-task and prioritize and meet deadlines.

  • Communication Skills.

  • Strong knowledge of Power Point, Word and Excel

  • At least 1-2 years of local broadcast research experience

  • Knowledge of Nielsen, Scarborough Prime Lingo, MRI , Kantar, Wrap Overnights and Wrap Sweeps & Strata

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled