CBS Corporation Senior Manager, Integrated Marketing in New York, New York
Senior Manager, Integrated Marketing
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
Truly premium content. At true scale. Only CBSi.
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Are you an expert sales project manager with solid product chops? Do you know Network TV and the Digital Media Landscape like the back of your hand? If so, you might be a good fit here at CBS Interactive.
CBS Interactive is a global top 10 Web property and the largest premium content network online and we're seeking a self-starter who can implement and project manage high-priority sales programs. You’ll work with top tier agencies and advertisers on custom integrations and cross-platform sales programs on CBS News Digital.
This is a vital role in the Integrated Marketing Department - partnering with and providing support to Product, Sales, Project Management, Marketing, and Editorial teams to ensure large scale ad programs are implemented flawlessly.
In this position, you will lead cross functional project teams, develop project plans, maintain project documentation, conduct analysis, and generate various sales and project reports for high-profile, cross-platform Sales programs on CBSN and CBSNews.com. You will be tasked with launching and managing all aspects of high profile sales programs to ensure advertiser and product requirements are met while achieving overall business objectives.
Lead the implementation of high-priority, cross-platform, sold programs on CBSN and CBS News.com in conjunction with the CBS News Digital project and product teams. Function as the main point of contact for Sales and Product and liaise with various departments to ensure programs with custom integrations are executed properly.
Create and maintain timelines with Product teams and Sales and ensuring that all deliverables are hit, communicating risks to stakeholders and investigating solutions.
Define client goals, delivery guarantees, performance benchmarks and expectations (for both product and sales), assessing and adjusting targets as needed.
Coordinate content promotion with internal teams, optimizing as needed.
Track and assess performance of programs on a weekly basis post-launch, providing high-level updates to all stakeholders.
Participate in brainstorms with internal teams to continually improve upon CBS News Digital Platforms package offerings based on past performance of high-priority programs.
Be able to multitask and handle multiple high-priority programs at the same time, acting as a champion for the programs that you manage.
Lead high-level recaps for major sponsorships with team members, educating on program insights, learnings, and areas for improvements with goal of improving future programs.
Must be comfortable pulling data from internal/external sources, interpreting it and presenting it in a clear, concise manner to management.
Minimum 3 years in online media marketing, preferably in Project and/or Integrating Marketing Management.
Strong background/understanding of the online media space. Mobile knowledge and/or previous television experiences a big plus.
Experience participating in/managing the full Product Life Cycle of an ad campaign
Proactive self-starter that can function well in a fast-paced team environment, as well as be able to work independently
Ability to manage multiple projects of different scopes simultaneously with minimal supervision and effectively prioritize tasks while under pressure
Excellent verbal and written communications skills with proven track record of communicating effectively with clients, team members, sales, and upper management
Strong leadership and teamwork skills
Highly self-motivated with superior attention to detail, a commitment to quality and be results driven and customer focused
Experience working in large organizations with offices in multiple locations
Excellent Excel and PowerPoint skills
Have a passion for news and TV
Bachelor’s Degree or equivalent; marketing/advertising preferred.
Must successfully pass a background check.
In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled