CBS Corporation Social Media Producer - Rachael Ray in New York, New York
Social Media Producer - Rachael Ray
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.
The CBS Television Distribution group at CBS Interactive creates video-based desktop, mobile, and app experiences for our syndicated television brands, including: Entertainment Tonight, Inside Edition, Rachael Ray, Doctor Phil, and The Doctors. The team works across broadcast and digital to deliver premium video, social, and mobile experiences.
The Rachael Ray Show is currently focused on digital audience growth and seeking a data-driven, yet creative individual to manage our social strategy and execution, in a fast-paced TV environment.
The ideal candidate has proven experience in managing Facebook for a high velocity publisher.
This role will collaborate with all functions of The Rachael Ray Show. Communication, passion and drive are key characteristics that will help an individual thrive in this environment.
Work closely with the managing editor to develop + execute a social media strategy focused on FB traffic growth + engagement across other key social channels
Daily posting of Rachael Ray Show + 3rd party content across social media platforms, including Facebook, Twitter, Instagram, Google+, YouTube + Pinterest
Work with the managing editor + audience development team to always be testing - content mix/frequency - for optimization based on KPIs
Manage schedule of email newsletters; write copy + build
Provide clear, insightful reporting on the key performance metrics on a regular basis, as well as on-the-fly stats and reports as needed
Establish a clear channel of communication with the CBS digital team + Rachael Ray Show production team, providing timely insight into the content mix performing on social media; and work quickly to optimize that
Oversee the production of Facebook Live, original native video shoots + Snapchat takeovers
Work with the managing editor + integration/sales team to develop, package + distribute branded content across social media platforms as needed
Stay on top of trending topics + communicate opportunities for growth
Conduct analysis on client + competitor social strategies
This role will be measured on audience growth. Specifically, the key metrics which directly drive our top business goals.
Growth of unique visits to rachaelrayshow.com
Growth of Rachael Ray Show social fans
Growth of email newsletter subscribers
Growth of engagement metrics including video views, likes, shares and comments
3+ years experience in managing data-driven content strategies on Facebook for a high velocity publisher
Strong written and verbal communication skills
Strong creative eye
Ability to work under pressure and consistently meet deadlines
Willingness to work early, late and/or on weekends, if necessary
Passion for pop culture and social media
You’ll Jump to the Top of the Pile If You Can Demonstrate…
Proficiency in Photoshop
Knowledge of the television industry
Video production experience
Influencer strategy know-how
Love of all things food and lifestyle!
Must successfully pass a background check.
In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled