CBS Corporation Business Intelligence Analyst - Local Digital Media in San Diego, California

Business Intelligence Analyst - Local Digital Media

REF#: 26440

CBS BUSINESS UNIT: CBS Local Digital Media

JOB TYPE: Full-Time Staff




CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches more than 72 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets - including the top 10 as ranked by Nielsen Audio - as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, and CBS Local Digital Media apps, making engaging with audiences easier than ever before. For more information, please visit


CBS Local Digital Media is seeking a Business Intelligence Analyst to provide analytic support to a multifunctional team of stakeholders, including Product Management, Local Commerce, Sales Research, Content and Operations, Integrated Marketing, etc., by generating and presenting data insights into Web traffic, user acquisition and retention, email marketing, and event ticket sales, on a regular and ad-hoc basis.

Manage weekly and monthly reports and ad-hoc analyses for digital properties of CBS’s owned and operated 117 radio stations and 29 television stations, as well as CBS Local’s Eventful properties.

This position is based in CBS Local’s Eventful offices in San Diego and reports to Vice President, Business Intelligence at the CBS Local Headquarters in New York.

Duties and Responsibilities:

  • Generate weekly and monthly reports of various digital platforms, including Web sites, mobile applications, audio streaming, video streaming, etc.

  • Produce weekly and monthly reports of user acquisition and retention, email marketing, campaign performance, and event ticket sales.

  • Perform qualitative and quantitative market research using third-party syndicate measurements, e.g., comScore, Nielsen, eMarketer.

  • Monitor historical and real-time performances of key metrics to detect and report anomalies in trending.

  • Present data insights through data visualization and critical analysis.

  • Assist in back-end tagging of analytics solutions.

  • Manage other ad-hoc or regular analytics projects as assigned.


Seeking candidates with:

  • Bachelor’s degree in statistics, analytics, or other related areas required. Master’s degree in relevant areas a plus.

  • Two to three years of work experience in digital analytics required.

  • Expert-level skills in Excel required, e.g., macro, advanced formulas, interactive charting, pivot table and chart.

  • Expert-level skills in Google Sheets or equivalent, e.g., Qlikview, Tableau, etc.

  • Advanced skills in Adobe Analytics required, e.g., Report Builder, Data Warehouse, Discover. Knowledge of back-end tagging a plus.

  • Advanced skills in Google Analytics required, e.g., APIs, Custom Reporting, with knowledge of sampling methodology.

  • Skills in syndicate measurements, e.g., comScore Media/Mobile/Video/Ad Metrix, Nielsen [1] NetView/@Plan, etc.

  • Willingness to learn internal proprietary analytics tools and programs.

  • Self-motivated, quick-learner with strong analytical, organizational, projects-prioritizing, time-management, and communication skills.

  • Meticulous attention to detail and accuracy in data.

  • Timely delivery of regular and ad-hoc reports by deadline.

  • Strong team player with outstanding skills in working with cross-functional teams for competing priorities and regular reporting responsibilities.

  • Professionalism and maturity in handling business operations and interpersonal and interdepartmental relationships.

  • A strong interest in digital media industry required. A background in digital media industry preferred.




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