CBS Corporation Associate Business Intelligence Analyst - Programmatic in San Francisco, California

Associate Business Intelligence Analyst - Programmatic

REF#: 28548

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: San Francisco, CA, US

ABOUT US:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse to get an inside look into #LifeAtCBSi through employee testimonials, office photos and company updates.

References

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  1. https://www.themuse.com/companies/cbsinteractive

DESCRIPTION:

Division Overview:

Our team is a diverse and agile group that effectively manages and grows online advertising revenue via programmatic, real-time bidding platforms. We work collaboratively across all business functions and brands and are continually looking to enhance our reach and develop processes in line with best-in-class online revenue monetization strategies.

Role Details:

This is a full-time role within CBS Interactive’s Revenue Operations and Ad Exchange group supporting the Tech, Games, and Entertainment properties including CNET, Gamespot, CBS.com, CBSNews.com, CBSSports.com, and many other websites. This position reports to the Sr. Director of Programmatic Marketing and works closely with operations, sales, product managers, engineers and leadership teams.

Your Day-to-Day:

  • Assist in building reporting systems and forecasting tools to help us manage programmatic ad exchange revenue.

  • Contribute to the creation and implementation of fundamental analytical tools: Excel, SQL, and Tableau.

  • Help manage reporting requests from start to finish (gathering requirements, pulling data, compiling reporting, giving recommendations, and presenting findings).

  • Investigate site issues, explain traffic patterns, understand and articulate user behavior.

  • Help communicate findings and recommendations to decision makers at various levels throughout the organization.

  • Proactively work on initiatives that use data to drive the business forward.

  • Manage some of our programmatic marketing campaigns working with top DSPs and exchanges across desktop, mobile, and video.

  • Identify the best way to acquire users through bidding strategies.

  • Support the ad sales team with exchange related inventory requests.

Key Projects:

  • Partner with a third-party vendor and create a new reporting interface for US and International businesses.

  • Study the online advertising, real-time bidding ecosystem & explain auction based dynamics on our sites.

  • Build a business case to introduce new ad product offerings or add demand partners onto our sites.

  • Forecast growth projections for new video, mobile, and social partnerships and ad initiatives.

QUALIFICATIONS:

What you bring to the team:

You Have--

  • Excellent analytical thinking, problem-solving, initiative, and time management skills.

  • 0- 2 years’ experience in web analytics, media industry, RTB, or ad exchange industries preferred.

  • Enthusiasm and some experience manipulating and translating large data sets.

  • Excellent communication skills with a proven ability to gather requirements from non-technical users to create solutions and explanations.

  • Strong detail-orientation with a penchant for data accuracy

You may also have--

  • Experience with database tools and SQL.

  • Experience with Tableau or Adobe Sitecatalyst.

  • BA/BS in statistics, economics, business, science, or a related field.

All candidates must successfully complete a background check prior to starting employment at CBS Interactive. CBS Interactive is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. CBS Interactive complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled