CBS Corporation SEM Manager in San Francisco, California

SEM Manager

REF#: 27082

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: San Francisco, CA, US

ABOUT US:

CBS Interactive is a premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the industry. Our websites dive deep into the things that people care about: business, entertainment, games, news, sports and technology. With more than 290 million unique visitors each month, CBS Interactive is a global top 10 web property and one of the largest premium content networks.

DESCRIPTION:

Drive and execute large-scale paid search (PPC) campaigns in AdWords, MSN, and Gemini for a diverse range of initiatives

Drive new ideas and processes to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion

Perform as an active thought-leader on the SEM landscape; be an internal expert on current literature, search engine trends, algorithms, best practices, etc

Design and implement tests for new marketing channels including Paid Social, Display, Content Recommendation units, etc

Design, implement, and analyze A/B and multivariate tests

Demonstrate strong analytical skills in measuring and reporting on marketing programs and KPIs

Evaluate, recommend and manage ongoing relationships with media partners and vendors

Develop pro-active ideas and solutions to meet business objectives

Monitor activities of competitors and provide industry trends and learnings

QUALIFICATIONS:

At least 5+ years of online media/marketing experience with direct experience in running paid acquisition campaigns such as: direct online display, RTB display, mobile marketing, affiliate marketing, paid social, or search

Expert in pay-per-click (PPC) search engine advertising across Google, Yahoo, and MSN, preferably with large keyword sets (>1 million)

Strong understanding of marketing key performance indicators (KPIs) and how it pertains to the success of marketing activities.

Excels in a dynamic, data-driven, metrics-oriented environment

Quick to learn new topics and demonstrates ability to work in a fast-paced and evolving environment

Self-motivated and able to work independently with regular check-ins and supervision from department leaders

Exceptional communicator (written and oral) with the ability to build positive relationships

High energy, low ego. Works with colleagues and peers in a professional and collaborative style

Agency account or client experience a plus

Experience using any of the following marketing tech platforms such as: Omniture, Google Analytics, Kenshoo, DFA, Conversant, HasOffers/Tune, Kochava, Nanigans, Marin, or Power Editor

Google AdWords/Bing Ads certification preferred

Bachelor’s degree in Business, Statistics, Mathematics, Computer Science or a related technical field; Master’s degree preferred

Must successfully pass a background check

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In addition, CBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled