CBS Corporation Digital Sales Specialist in Southfield, Michigan
Digital Sales Specialist
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Southfield, MI, US
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
The Digital Sales Specialist reports to the Digital Sales Manager. Under the guidance of the DSM, the DSS will assist the sales team in the development of digital revenue opportunities for both prospective and existing clients. The DSS will assist with the sales process of digital campaigns from start to finish, from inventory requests to artwork requests, and from creating proposals to generating re-caps. This person will be a valued resource for the sales team and will be proactive in prospecting new leads and generating the assets needed to close them.
Create media plans and customize sales proposals and presentations based on directive from DSM and input from Account Executives for local, national, and multi-market opportunities
Responsible for facilitating inventory requests for current and prospective campaigns, along with facilitating digital artwork requests with the CBS creative team.
Work with DSM to create digital idea-starter decks, media kits, and local case study presentations to assist with local sales efforts.
Support sales teams in localizing presentations from CBS Corporate Digital. Assist with sales process surrounding sponsorships of major CBS initiatives (NFL Football, College Basketball, Grammy Awards, Primetime Programming, etc.)
Serve as a resource to the sales team to help brainstorm digital ideas for new/prospective clients - as well as a resource for product questions
Resume must include a cover letter.
Knowledge of the online & traditional media business. Minimum 1-2 years of experience in advertising/media field. BS/BA degree preferred or equivalent experience.
Excellent listening and presentation skills, along with the ability to multi-task in a fast-paced work environment
Good organizational and time management skills, strong analytical and problem-solving skills
Proactive, team-player, demonstrating strong initiative.
Highly proficient in PowerPoint and Excel. Must also possess strong writing skills.
Understanding of Google DFP, Google Analytics, comScore, Adobe Creative Suite, and other web-related applications a plus
Equal Opportunity Employer Minorities/Women/Veterans/Disabled