CBS Corporation Digital Sales Specialist in Baltimore, Maryland
Digital Sales Specialist
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Baltimore, MD
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
Primary Job Description:
The digital Sales Specialist will assist in the development of new revenue opportunities and ongoing account management of new/existing campaigns. Working with internal teams and external clients/partners, the Digital Sales Specialist will be proficient in all areas of digital sales support to ensure the team’s overall digital success.
Create visually captivating digital sales collateral and detailed digital media plans for local/multi- market clients.
Monitor campaigns and communicate with sales teams regarding proposed revisions, campaign optimization recommendations, recaps, etc.,
Provide ongoing sales training for digital sales products and services.
Assist markets with order-entry and local/multi-market digital campaign management as necessary.
Work with CBS creative teams on production and trafficking of digital assets for digital campaigns.
Assist Account Executive with digital research requests.
Assist in prospecting for new digital business opportunities.
Support sales teams in developing sponsors around major CBS tent-pole events including NFL Football, college basketball, Grammy Awards, Prime time Programming, etc.
Assist in Coordinating digital sales efforts between sales teams and third-party partners as necessary.
Knowledge of digital and or traditional media business.
Close attention to detail, time management, and the ability to analyze and handle multiple projects at once.
Self-starter with the ability to problem solve.
Excellent listening and presentation skills.
Highly proficient in PowerPoint and Excel.
Understanding of Wide Orbit, Google Ad Manager, DSPs, Google Analytics, Scarborough, MOAT, Adobe Creative Cloud and other web related applications a plus.
Minimum 1-2 years of experience in advertising /media field.
Traditional media experience (especially TV) is a plus.
BS/BA degree required.
Dedication and driven work ethic, excellent writing skills, and outstanding computer skills.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled