CBS Corporation Senior Social Media Producer, Entertainment Tonight in Burbank, California
Senior Social Media Producer, Entertainment Tonight
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
Check us out on  The Muse,  Instagram and  YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.
We are the 24/7 entertainment news digital arm of the long-running, Emmy Award-winning syndicated TV series Entertainment Tonight. ETonline is a top three entertainment news network online, according to comScore.
The social media producer is the connector between Entertainment Tonight and its social audience. You will be in charge of creating and optimizing daily content for ET's social media platforms (Twitter, Facebook, Instagram) and will play an active role in growing and engaging with the audience. This role requires flexibility to work weekends.
Manage the daily social calendar for a social media platform (Facebook, Twitter or Instagram), from content selection to post creation.
Execute, and assist in the creation of a constantly evolving social strategy, including:
Implementing an authentic, fun and compelling brand voice
Building a channel-specific content schedule
Developing fun, share-worthy social creative
Cultivating, managing and engaging an online audience; building direct relationships with fans, influencers, and celebrities online
Track and report on brand’s social performance, including:
Provide ongoing insights and strategic recommendations to continually build community and increase engagement
Listen to, escalate and act on fan feedback
May include occasional or scheduled shifts that require night and weekend work around big events.
Ideating platform-specific activations and tactics for breaking news and the large tentpole events (GRAMMYs, Oscars, Comic-Con) as well as set visits, film premieres, and exclusive interviews.
Building and executing a strategic plan for 1:1 fan engagement on your platform.
Working with the editorial and video team to create accurate and engaging social content based on Entertainment Tonight’s exclusive reporting.
What you bring to the team:
You have -
A journalism background in a digital newsroom, specifically 2+ years working in social or digital media.
Experience using social media platforms and listening tools.
A competitive nature that thrives in a high-pressure environment that requires both speed and accuracy.
An unironic love of pop culture.
Willingness to work early morning hours, late nights, and on weekends, if necessary.
The ability to multitask.
Flexibility to re-prioritize duties based on breaking news.
Prior experience with Photoshop or basic graphic design skills.
You might also have -
A keen awareness of a digital media landscape that is constantly evolving and adapting as technology changes and audiences shift their attention.
An undeniable appetite and enthusiasm for working in an environment that can be different every day—and an unmistakable sense of urgency and ambition.
The ability to keep your calm during a crisis. We’re committed to working hard and holding ourselves accountable but also encouraging the creative, competitive edge that naturally emerges when you actually love where you work.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled