CBS Corporation Social Media Coordinator, All Access Originals in Burbank, California

Social Media Coordinator, All Access Originals

REF#: 31437


JOB TYPE: Full-Time Staff




CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.


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Brand Overview:

Our social teams are responsible for developing and producing compelling stories—as told through video, editorial, and social platforms that promote programming for both CBS and CBS All Access. Regardless of the medium, our team also optimizes the best of CBSi's content to drive fan acquisition, engagement, and retention by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.

Role Details:

The Social Media Coordinator supports Social Producers and Sr. Social Producers in the execution of their social strategies and plans for CBS All Access Original Series which currently includes Star Trek: Discovery, The Good Fight, and Strange Angel plus upcoming new titles The Twilight Zone, $1 and Tell Me A Story. The ideal candidate also thrives in a creative, collaborative, and results-oriented environment. This position report to the Sr. Social Manager for CBSAA Originals.

Your Day-to-Day:

  • Support development of social content calendars and handle daily publishing across a suite of social media platforms (Facebook, Twitter, Instagram)

  • Copywrite post positioning and work with social producers and creative team members to workshop / edit

  • Assists in development and tracks asset due dates to support social rollout calendars

  • Assist with community management across social channels - actively engage and respond to followers and brainstorm ways to increase social conversation

  • Monitor mentions, identify social buzz, and help ideate content that will support key social KPIs

  • Implement data tagging on all posts to support social BI efforts

  • QA posts to make sure they have been published and link properly

  • Work with social producers, content strategists, and creative team members to brainstorm and develop strategies and tactics in support of CBS All Access programming

  • Assist in gathering performance feedback on social media posts

  • Conduct competitive research assignments as needed by the Sr. Social Manager



  • Passion for social media, prior experience working in social media is a MUST

  • Previous experience working in media, social content, or marketing

  • Must be able to demonstrate a strong knowledge base of social media platforms

  • Strong copywriting skills

  • Experience building social media assets like gifs, images and polls

  • Flexible hours including some evenings and weekends


  • Experience working in the entertainment industry or agency

  • An active interest in television, pop culture, and/or digital media

  • Experience covering live events in a social media capacity and live tweeting

  • Basic photo and video editing experience

  • Degree in communications, marketing or related field


Equal Opportunity Employer Minorities/Women/Veterans/Disabled