CBS Corporation Social Media Coordinator in Burbank, California
Social Media Coordinator
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Our social team is responsible for developing and producing compelling narratives—as told through video, editorial, and social platforms—that promote programming for CBS primetime scripted series. Regardless of the medium, our team optimizes the best of CBSi's content to drive fan acquisition, engagement, and retention by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.
The Social Media Coordinator supports Social Producers and Sr. Social Producers in the execution of their social strategies and plans for CBS Primetime Scripted Series. The ideal candidate also thrives in a creative, collaborative, and results-oriented environment.
Support development of social content calendars including writing copy and daily publishing across social media platforms
Assist in asset development and track due dates to support social rollout calendars
Assist with community management across social channels - actively engage and respond to followers and brainstorm ways to increase social conversation
Monitor mentions, identify social buzz, and help ideate content that will support key social KPIs
Perform data tagging on all posts to support social BI efforts
QA posts to make sure they have been published correctly
Work with social producers and creative team members to brainstorm and develop strategies and tactics in support of CBS Primetime Scripted programming
Assist in gathering analytics on social media posts
Conduct competitive research assignments as needed
What you bring to the team:
You have -
Bachelor’s degree in marketing, communications, journalism, or related field
2+ years of experience working in social media
Must be able to demonstrate a strong knowledge base of social media platforms
Strong copywriting skills
Experience building social media assets like gifs and polls
Basic photo and video editing experience
Experience working in the entertainment industry or at an agency
Flexible hours including some evenings and weekends
You might also have -
Passionate and knowledgeable about television and pop culture
Experience covering live events in a social media capacity including live tweeting
Keen eye for visual storytelling through photo and video
Equal Opportunity Employer Minorities/Women/Veterans/Disabled