CBS Corporation Social Media Producer - Primetime Scripted in Burbank, California
Social Media Producer - Primetime Scripted
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Burbank, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Our social team is responsible for developing and producing compelling narratives—as told through video, editorial, and social platforms—that promote programming for CBS primetime scripted programming. Regardless of the medium, our team optimizes the best of CBSi's content to drive fan acquisition, engagement, and retention by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.
The Social Media Producer will be responsible for developing the social media presence and growing engagement for CBS' Primetime Scripted Series, which currently includes series such as Young Sheldon, SEAL Team, and Criminal Minds. The ideal candidate for this position has extensive experience creating social content, writing for social audiences, and establishing an authentic voice for shows on social media. The ideal candidate also thrives in a creative, collaborative, and results-oriented environment.
Develop and execute social content and programming strategies to support the lineup of CBS Primetime Scripted Series across multiple social channels to achieve marketing and business objectives
Collaborate with designers and video producers to execute original editorial and video concepts to support social strategies
Create and manage a detailed and organized publishing calendar for assigned shows
Oversee the positioning, writing, and accuracy of daily social posts across multiple channels
Track campaign results to ensure social performance and business objectives are being met and provide data-supported recommendations on strategy
Implement data-tagging on all posts to support social BI efforts
Community management across social channels - actively engage and respond to followers and brainstorm new ways to encourage social conversation
Develop new and innovative ways to leverage social platform products such as Stories, Watch, etc.
Partner with internal CBSi cross-functional teams to refine social media best practices
What you bring to the team:
You have -
Bachelor’s degree preferably in marketing, communications, journalism or related field
3+ years experience producing custom social content and managing brand social accounts, preferably in entertainment.
Deep understanding of publishing on various social platforms and nuances of the end-user experience
Must have an adaptable writing and content style for a range of genres, be detail-oriented and a stickler for grammar and consistency in voice
Experience developing and optimizing visuals and video for social and the ability to use photo and video editing tools to self-serve on content for distribution
Ability to work against tight deadlines and flexibility to pivot on strategy and execution when necessary
Ability to analyze and leverage social data to develop content quickly to capitalize on social trends
Willingness to work nights and/or weekends if necessary
You might also have-
Keen eye for visual storytelling through photo and video
Passionate and knowledgeable about television and pop culture
Must have an understanding of the broader picture of social as it relates to the TV landscape
Equal Opportunity Employer Minorities/Women/Veterans/Disabled