CBS Corporation Digital Sales Coordinator/Specialist- Dallas in Dallas, Texas
Digital Sales Coordinator/Specialist- Dallas
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Dallas, TX
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
PURPOSE OF POSITION:
The Digital Sales Coordinator/Specialist will report to the VP, Director of Sales at KTVT-TV and will be responsible for working closely with the sales teams to prospect, develop, close, and maintain advertising accounts on CBSDFW.com and CBS Local Digital properties.
Coordinate online sales efforts of the Dallas/Fort Worth CBS local television sales staff including:
Educate and train KTVT & KTXA sales staff about all online sales opportunities.
Develop compelling sales proposals and presentations for local sales staff around CBS Local digital opportunities including CBSDFW.com and secondary revenue initiatives.
Review local stations RFP’s and make strategic recommendations to maximize online revenue.
Set sales agenda including, prioritizing and organizing sales calls based on maximum potential return.
Create and help sell unique sales promotions, including contests and special advertising programs, focusing on relevant local events and content sections within the local site.
Maximize revenue by effectively and efficiently managing advertising inventory & pricing.
Prepare and review local market sales reports and periodic forecasts.
Monitor and evaluate the local station’s online inventory and current pricing.
Submit weekly, monthly, quarterly and annual inventory and sales reports.
Coordinate with National Sales on availability and pricing of local sponsorship opportunities.
Analyze competitive (local) online media marketplace
Work closely with entire team to develop solution based integrated media campaigns.
Knowledge of the online media business and underlying technology and research
Excellent sales skills including the ability to create and build relationships.
Demonstrated track record of success and established relationships.
Good organizational and time management skills.
Excellent listening, negotiation and presentation skills. Team oriented.
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
Minimum 3 years of online advertising sales, agency, digital experience. Traditional media sales experience (especially TV) is a plus.
BS / BA degree required
Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50), outstanding computer skills
Proficiency with DART, Photoshop, Operative, comScore , Scarborough, and/or Google Analytics a plus.
APPLY ONLINE AT:  www.cbsdfw.com/jobs
Equal Opportunity Employer Minorities/Women/Veterans/Disabled