CBS Corporation Senior Editor in Louisville, Kentucky
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: Louisville, KY
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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The Senior Editor plays a vital role in optimizing CNET content for maximum performance. Top priority is headline writing and rewriting, but there's also proactive work in helping writers take advantage of trending topics, tracking the performance of long tail content, managing timely updates to top priority stories, and coaching writers on the final touches of great stories.
Write, rewrite and edit great headlines and content descriptions
Help writers and editors craft headlines that both perform well in SEO and attract readers
Real-time tracking and optimization of the performance of daily top stories
Manage dashboards of leading long tail assets to find actionable insights on updates
Collaborate with writers, editors and SEO specialists via Slack to keep top-performing content doing well and fix underperforming assets
Manage a list of anchor assets in CNET's key categories to regularly check on for long-tail performance
Quickly write or update stories in a broad range of topics to fill timely needs or opportunities
Turn good stories into top performing stories.
Stay up to date on the latest SEO best practices in the industry and across CBSi brands. Help establish and continually update SEO guidelines and best practices for editorial team to follow.
The SEO Editor builds strong, collaborative relationships with CNET editors and writers and across the CBSi SEO, Product and Engineering teams.
What you bring to the team:
You have -
4+ years of digital journalism experience
Bachelor's degree in journalism, communications, or English
A track record of results in optimizing content for top performance
Deep understanding of SEO techniques and best practices
Experience editing technology stories and writing great headlines
Experience writing for a general audience of consumers
Experience covering technology, startups, innovation or related topics
Must be able to work in fast-paced environment and manage daily deadlines
Must be adaptable; priorities change rapidly and regularly
Must be trustworthy, committed, considerate, and a good listener; high emotional IQ
You might also have -
Experience in multi-platform journalism
Experience writing and editing stories about consumer technology
Social media expertise
Equal Opportunity Employer Minorities/Women/Veterans/Disabled