CBS Corporation Coordinator, Integrated Marketing (Site Strategy, Pre-Sales) in New York, New York
Coordinator, Integrated Marketing (Site Strategy, Pre-Sales)
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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The mission of CBSi’s Integrated Marketing team is to drive revenue by translating and shaping assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.
Consultative selling is at the core of what we do, and our focus is always on our client’s KPIs. We use data and insight-led inspirational storytelling, CBSi’s industry-leading technology and premium, captivating content, and world class design and production capabilities to develop solutions that drive results.
The Entertainment Site Strategy team is seeking a Coordinator to join our growing team. Site Strategy is a part of the larger CBS Interactive Integrated Marketing team that oversees advertising solutions for the CBS portfolio of premium brands.
The Entertainment Site Strategy team is responsible for developing and advancing sponsorship strategy for CBS Digital Entertainment brands (CBS, CBS All Access, Entertainment Tonight, ET Live, Inside Edition, Rachael Ray, Dr. Phil and The Doctors), empowering and educating Integrated Marketing and Sales on Entertainment solutions for brands, and innovating and improving our digital offerings in response to evolving client needs. The Site Strategy team manages the sales process from ideation to execution.
The ideal candidate is highly organized, solutions-oriented, and thrives in this fast-paced and quickly evolving marketplace. This role will support and specialize in pre-sales, helping to manage RFP responses, content ideation and general presentation materials across multiple brands and dayparts.
Drafting captivating and precise write-ups of sponsorship opportunities and associated online program components.
Creating compelling visual marketing materials, such as 1-sheeters and decks, leveraging Microsoft PowerPoint.
Crafting media plans that accurately capture all components of advertising programs and associated inventory projections/guarantees.
Participation in internal brainstorming sessions with appropriate CBS Interactive teams.
Vetting viability of content ideas and/or ad product capabilities with pertinent CBS Interactive teams, and properly assessing implications as it relates to client proposals.
Coordination with CBS Interactive and/or CBS Network teams on proposal development and deliverables.
Providing accurate status updates tied to progression of projects to key internal stakeholders.
Maintaining pre-sales tracker
Collaboration with product, content strategy and sales teams to respond to RFPs, client meetings and pitches.
What you bring to the team:
You have -
Bachelor’s degree and a minimum of 1-2 years experience in digital media, or relevant marketing or analytics field
Experience in paid digital media marketing across the social platforms
Strong project management abilities
Laser focus and attention to detail are a must
Positive, solutions-oriented attitude
Ability to effectively communicate and collaborate with a variety of stakeholders
Possess the desire to thrive in a rapidly changing environment that evolves with marketplace needs and conditions.
Familiarity with digital media and ability to generate perspectives on overall media landscape (TV, Audio, OTT, Emerging Trends)
Understanding of the basic principles of marketing, including research, public relations, branding, pricing and product development, as well as sales and selling cycles
You might also have -
Experience within the Entertainment Industry is preferred
Experience working with/on Sales or Integrated Marketing teams
Experience ideating and working on custom content programs that run on digital or linear platforms
Strong copywriting and presentation skills
Data storytelling and communication skills and a keen understanding of how to craft and evolve narratives
Strong skills in PowerPoint & Excel
Ability to quickly learn and adopt internal processes
Familiarity with Salesforce is a plus.
A passion for entertainment and television is a plus.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled