CBS Corporation Digital Campaign Analyst - NY in New York, New York
Digital Campaign Analyst - NY
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Our team is a diverse and agile group responsible for supporting the Sales teams in planning and executing the digital advertising campaigns for CBS products.
The Digital Campaign Analyst will be responsible for supporting the sales team in executing, monitoring, and optimizing the digital advertising campaigns of CBS Interactive media clients. This individual will work with a designated team to ensure flawless campaign execution as well as provide optimal client service support for assigned Advertisers and Agencies. The Digital Campaign Analyst will serve as the primary point of contact for client inquiries and requests pertaining to their advertising programs post campaign launch. This includes tracking impression delivery, reporting, assisting with optimization, and reconciling delivery discrepancies.
Please note that this position is not eligible for relocation bonus assistance.
Provide clients/sales with any necessary campaign reporting
Effectively work with functional groups such as Sales, Yield, Campaign Managers to optimize campaigns to meet performance objectives
Proactively monitor campaign performance and delivery goals, escalate delivery issues as necessary
Generate reports to troubleshoot/resolve third-party reporting discrepancies or campaign/creative issues
Compile weekly reports for sales summarizing any potential revenue-at-risk.
Execute Insertion Order revisions in Operative One order management system, including budget revisions, incremental spend, reallocations and cancellations
Create "wrap decks" to summarize campaign performance after completion
Processes and submits invoice adjustments to Accounting and ensure campaigns are invoiced in a timely and accurate manner
Works with Finance team and Agencies to resolve billing discrepancies and ensure timely payment of invoices
What you bring to the team:
You have -
BA/BS degree (or equivalent training and experience)
Outstanding organizational skills, attention to detail and the ability to multiple tasks in a fast-paced environment
Excellent data analysis and problem-solving skills
Strong Excel skills required; pivot tables a must
You might also have -
2- 4 years media/ digital industry experience
Knowledge of DoubleClick and industry platforms such as Double Verify, Integral Ad Science, MOAT, etc. preferred/beneficial.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled