CBS Corporation Director, Digital Marketing & Multi-Platform Content in New York, New York

Director, Digital Marketing & Multi-Platform Content

REF#: 31082

CBS BUSINESS UNIT: Showtime

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

DESCRIPTION:

The Director, Digital Marketing and Multi-Platform Content is responsible for developing and overseeing execution of digital marketing campaigns, branded content partnerships with third-party publishers and influencers, and the creation of buzzworthy, multi-platform content for a digital-first audience.

DIGITAL MARKETING STRATEGY AND CAMPAIGN LEADERSHIP

  • Lead team in the development and execution of best-in-class digital marketing campaigns that build awareness, drive tune-in and increase engagement for Showtime original series, documentaries and specials

  • Digital Strategy

  • Collaborate with key SNI stakeholders to develop and implement series’ marketing strategy

  • Build digital marketing strategy, creative briefs and campaign materials that leverage brand positioning, audience profile and digital insights and trends

  • Campaign Development and Execution

  • Spearhead the conception, development and execution of series-specific digital marketing programs

  • Maintain strong, collaborative relationships with external agencies, content creators, interactive and editorial groups, digital platforms, mobile technologies, and content syndication companies, and lead the RFP process and identification of third-party campaign partners and branded content opportunities for individual series

  • Oversee team in all facets of campaign planning, including vendor selection/management, budget allocation, creative approval and timeline development

  • Outline success measures for each campaign/program based upon organizational goals

  • Work closely with other SNI departments to secure necessary approvals, keep relevant stakeholders abreast of updates and milestones, incorporate subscription messaging (as/if applicable), etc.

MULTI-PLATFORM CONTENT STRATEGY AND DEVELOPMENT

  • Lead team in the creation of innovative, forward-leaning multi-platform content that generates buzz and increases engagement for Showtime original series, documentaries and specials

o Content Creation

  • Develop concepts that are aligned with series’ marketing strategy and positioning and uniquely designed for a given platform, screen and/or device, leaning in to digital trends, social conversation and emerging content and ad product formats, as relevant

  • Liaise with the Video Strategy, Creative Services and Special Features teams to understand the full landscape of promotional video assets in development for a given series and ensure all multi-platform content works in synergy with the overall promotional narrative

  • Liaise with Social Marketing, Media and any other prospective distribution partners to ensure content works in synergy with their strategy, plans and timelines

  • Collaborate with Subscription Marketing on the development of digital content and influencer content campaigns with the primary objective of driving subscriber growth

  • Oversee internal creative teams, external agencies, influencers and other partners in the creation of multi-platform content that is creatively compelling, strategically sound, within budget and timelines

  • Build and maintain relationships with the creative community, including agencies, independent producers, writers, directors, and influencers to keep abreast of new partners and collaborators

  • Work closely with other SNI departments to secure necessary approvals, keep relevant stakeholders abreast of updates and milestones, amplify content through paid media or on-air bumpers, incorporate subscription messaging (as/if applicable), etc.

o Transmedia Extensions

  • Identify opportunities to extend linear storytelling to digital platforms through transmedia campaigns and content

  • Pitch showrunners and program executives on potential storyline or character extensions for the digital space and partner with them on the development of this content, from script creation through production

  • Partner with internal stakeholders to distribute and optimize transmedia content on relevant digital and social platforms

  • Work closely with other SNI departments to secure necessary approvals, keep relevant stakeholders abreast of updates and milestones, amplify content through paid media or on-air bumpers, incorporate subscription messaging (as/if applicable), etc.

TEAM LEADERSHIP

  • Motivate, mentor and develop great talent and lead the professional development of direct reports

  • Ensure team is consistently optimizing campaign performance and managing budgets efficiently

  • Lead team in research of new digital trends, platforms, influencers and experiences that can inform Showtime digital marketing strategy and be used to reach new customers

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QUALIFICATIONS:

  • 7+ years digital marketing and multi-platform content experience

  • Proven experience that shows a creative vision in developing interactive content and campaigns for a media and/or entertainment brand

  • Strong understanding of marketing trends in digital, social, mobile and interactive TV platforms

  • Deep understanding of how users interact with digital content and how to create great user experiences from a content perspective

  • Working knowledge of production, on-air promotion and the operational aspects of an entertainment-oriented television network will be helpful in completing major initiatives and marshaling resources/assets

  • Ability to manage and guide direct reports

  • Ability to interface effectively with all levels of management

  • Ability to work independently

  • Ability to multi-task changing priorities

  • Ability to handle dynamic industry with constant developments

  • Excellent written and verbal communication skills

  • Strong attention to detail

  • Strong interpersonal skills

  • Strong organizational skills

  • Flexibility

  • Proficiency in Word, Excel and PowerPoint/Keynote

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ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include TWIN PEAKS, HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, I’M DYING UP HERE, SMILF, and THE CHI. SHOWTIME will also debut two limited series this year, PATRICK MELROSE staring Benedict Cumberbatch and ESCAPE AT DANNEMORA from Ben Stiller. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING®, the Emmy Award-winning documentary series ALL ACCESS, A SEASON WITH and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Apple®, Roku®, Amazon, Google, Xbox One and Samsung. Consumers can also subscribe to SHOWTIME via Hulu, YouTube TV, Sling TV, DirecTV Now, Sony PlayStation® Vue and Amazon Channels. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at www.showtime.com and www.showtimeanytime.com.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled