CBS Corporation Director Television Research - CBS Market Resources in New York, New York
Director Television Research - CBS Market Resources
CBS BUSINESS UNIT: CBS Television Network
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.
CBS is looking for a Director, Television Research who will leverage performance metrics to develop strategies for monetization of CBS Television across all dayparts—Sports, Primetime, Daytime, News and Late Night.
This person will report to the Vice President, Market Resources, collaborating with the entire CBS Market Resources Team to find key ratings and product usage stories for use in sales and marketing collateral.
Ideal applicants will be strategic thinkers and insight producers, possess substantial media research experience as well as people and project management experience and have an enthusiasm for media, entertainment, digital media and pop-culture in general.
Advise on key insights relevant to television to help advance CBS’s business goals by collecting, analyzing and interpreting audience measurement data
Manage a team of three, delivering top line & detailed reporting and analyses of television viewership with a keen eye for providing Account Executives and Upper Management with actionable insight.
Innovate and bring a fresh perspective to traditional performance metrics/reporting to keep pace with the rapidly changing television landscape
Educate management on VOD/SVOD trends and analyze the types of content viewers consume on key competitive platforms
Ability to serve as a people manger and promote a culture of collaboration, problem solving and teamwork
Minimum 7+ years of experience in the entertainment industry; knowledge of TV, linear and cross-platform, preferred; 3+ years in a Supervisory role
Advanced knowledge of audience measurement systems (Nielsen, comScore, GfK-MRI) and the ability to teach newer data collection/reporting techniques to staff.
Cross-platform research experienced preferred
Superior Microsoft Office skills
Strong knowledge of the evolving entertainment landscape including linear, online, mobile, OTT, advanced advertising and other emerging viewing platforms/technologies
Attention to detail, accuracy, strong problem-solving skills and exceptional work ethic
Aptitude for storytelling that focuses on translating data and analytics into actionable and easy-to-understand insights for partners across the organization
Strong written and verbal communication skills with presentation experience to all levels
Demonstrated organization savvy and track record for building collaborative relationships across the business
Curious, out-of-the-box thinker that approaches business questions in unique ways utilizing all of his/her tools
Equal Opportunity Employer Minorities/Women/Veterans/Disabled