CBS Corporation Manager, Ad Technology and Product in New York, New York
Manager, Ad Technology and Product
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
CBS Local Digital Media, part of the CBS Television Stations division, is seeking a Manager, Ad Technology and Product to maintain, manage and document the implementation and success of video and display initiatives across our portfolio of products. As a member of the Digital Ad Operations team, you will be responsible for evaluating and developing partnerships related to yield management, audience measurement and product development for the department. You will also be the primary point of contact for all ad-related testing and troubleshooting across our products. The ideal candidate is detail oriented, tech savvy and capable of prioritizing and executing a high volume of tasks correctly on deadline.
Work directly with the Ad Operations leadership to test, implement and manage all new opportunities and current relationships related to our tech strategy.
Identify and communicate issues for the CBSN Local OTT, Mobile and Desktop video products.
Assist in day-to-day responsibilities for direct and indirect monetization sales channels.
Support the Ad Operations team by troubleshooting technical errors, testing custom creative and resolving reporting discrepancies.
Conduct regular analyses and audits related to ad site performance, site data, yield management and audience measurement to drive key insights.
Work with various departments to launch our CBSN Local OTT live stream news product across CBS' major markets.
Manage team of 1-3 Account Coordinators.
Evaluate, build, test and integrate new ad formats that add value to CBS Local properties and provide Sales with new opportunities to go to market to both direct and programmatic advertisers.
Represent the Ad Operations team on cross functional ad development meetings, providing guidance for new projects and rolling out changes to the larger team.
Stay abreast of the latest ad stack standards and innovations, which may include meeting with new vendors and integrating new vendor platforms.
Develop and maintain internal documentation on ad specs and product tech for non-technical audiences.
Experience with Google Ad Manager, order management systems and major industry 3rd party ad servers and verification vendors (Moat, DCM, Nielsen, Sizmek, IAS, etc.).
BA/BS degree or equivalent training and experience.
2+ years of digital media experience, especially within an Ad Tech or Video Operations role, is highly desirable.
Familiarity with mobile, tablet and OTT device landscape.
An analytical mindset with strong problem solving, critical thinking and administrative skills.
Excellent verbal and written communication skills.
Self-motivated with the ability to complete work both autonomously and in a collaborative team setting.
Enthusiasm in learning various end-to-end processes within the rapidly evolving digital advertising industry.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled