CBS Corporation Manager, Digital Marketing & Multiplatform Content in New York, New York
Manager, Digital Marketing & Multiplatform Content
CBS BUSINESS UNIT: Showtime
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
The Manager, Digital Marketing & Multiplatform Content will be responsible for spearheading digital marketing campaigns and developing multi-platform content initiatives for assigned original series. Coordinating across digital teams, other marketing groups, and third party agencies, this role will be the Series Lead for all things digital marketing content.
DIGITAL MARKETING MANAGEMENT
Digital strategy and series advocacy
Develop a digital portrait and campaign strategy for your assigned series based off of the approved series brand positioning, audience profile and digital insights.
Serve as the digital marketing lead for your series; be "the expert," having read all scripts, seen all episodes and act as an advocate for your titles. Continually look for opportunities to maximize your show’s exposure or improve marketing activities around your series.
Sync with the Social Media team for weekly social insights and fan sentiment to ensure that our marketing initiatives are relevant.
Own digital marketing communication with your series. Maintain and update digital marketing planning documents, manage timelines and communicate updates to internal departments like Creative Services, Program Marketing, Production, Rights and Clearances, Social Marketing and Design teams.
Campaign management and execution
Develop and manage digital marketing campaigns in support of your series in order to build awareness, drive tune-in, and increase engagement.
Outline success measures for each campaign/program based upon organizational goals.
Track performance and benchmarks of campaigns, drawing insights from these reports to optimize future projects.
Manage external agencies on the implementation of campaign initiatives, which may include providing updates, communicating feedback from the team, managing timelines, monitoring invoices, approving creative, and reviewing with legal.
Coordinate and oversee all aspects of production for your series, working with internal creative services, project management and digital teams.
Work closely with other SNI departments to ensure open lines of communication to secure proper approvals, establish clear workflow process and keep relevant people abreast of updates and milestones.
MULTIPLATFORM CONTENT DEVELOPMENT
Use your knowledge of pop-culture, social insights, digital trends, emerging platforms, series talent, storylines, etc. to create digital content for your series.
Oversee internal creative services teams, external agencies, influencers and other partners to ensure content is creatively compelling, strategically sound, within budget and timelines.
Review, provide notes, and give ongoing creative direction during the development of each content campaign.
Build and maintain relationships with the creative community including agencies, independent producers / writers / directors / influencers and production companies to keep abreast of new partners and collaborators.
Look for opportunities to extend linear storytelling to digital platforms through transmedia extensions of our shows.
Pitch showrunners and program executives on potential storyline, character or backstory extensions of your shows.
Evangelize digital content throughout the company
Research new digital trends, platforms, influencers and experiences that can inform Showtime digital marketing strategy and be used to reach new customers.
Work closely with media, program marketing, promotions, subscription marketing, etc to amplify custom digital content through paid media.
3-5 years digital marketing experience
Ability to work independently
Good written and verbal communication skills
Ability to interface easily with all levels of management
Passion for entertainment
Passion for the digital/social landscape
Experience creating digital/social content
Strong understanding of best practices for social and digital platforms
Love of digital storytelling through content and social media
Ability to think creatively and strategically
Proficient in Word, Excel and PowerPoint
Attention to detail
Ability to multi-task changing priorities
Strong organizational skills
SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, SMILF, THE CHI, KIDDING, ESCAPE AT DANNEMORA and BLACK MONDAY. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV, Sony PlayStation™ Vue, and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at  www.showtime.com and  www.showtimeanytime.com.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled