CBS Corporation Manager, Interstitial Planning & Scheduling (Streaming/Digital) in New York, New York

Manager, Interstitial Planning & Scheduling (Streaming/Digital)

REF#: 30341

CBS BUSINESS UNIT: Showtime

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY, US

DESCRIPTION:

The Manager, Interstitial Planning and Scheduling (Streaming/Digital), is primarily responsible for developing digital promotion plans with Showtime Streaming Service partners like Hulu, SONY, Apple, Roku, etc., and optimizing promotional schedules on these streaming platforms. This position is also responsible for scheduling, commissioning and trafficking promotional elements for streaming service campaigns, creating streaming service promotion schedules, keeping abreast of software solutions and post analyzing all plans and schedules for adherence to plan parameters and pre-determined KPIs.

Principal Responsibilities:

  • Planning - Develop promotional strategy and media plans for streaming platforms and partner sites:

  • Lead promotion planning process for Showtime Streaming Service across partners and platforms

  • Create and manage annual media plan blueprint, as well as media plans for individual campaigns and monthly and weekly plans

  • Author briefs for the creation of promotional elements and assets when applicable

  • Create and manage monthly and weekly scheduling highlights for SSS

  • Use data analytics from both internal and external resources to drive promotional strategy

  • Collect and analyze data from partners (where and when available) to optimize plan performance

  • Track and research competitive schedules to identify promotional trends and opportunities

  • Scheduling - Plan and create promotional schedules for the Showtime Streaming Service across partners and platforms, recognizing the unique characteristics of each:

  • Create and deliver SSS schedules to partners, including all necessary revisions

  • Manage promotional flight information for SSS

  • Commission and traffic promotional elements to be scheduled on all partner platforms for SSS

  • Act as approver and backup scheduler for Showtime On Demand and Showtime Anytime

  • Work closely with Program Scheduling as it pertains to non-linear program schedules and catalogues

  • Become familiar with new scheduling software to improve and streamline the scheduling process for all platforms and services

  • Counsel partner departments on promotional priorities that align with overall media planning principles and scheduling strategy

  • Determine change requests with IT to improve functionality of software used

  • Periodically test scheduling enhancements and "bug fixes" to improve scheduling software

  • Department Representative - Represent Multiplatform Interstitial Planning and Scheduling in internal and external meetings set up to address a variety of SSS matters:

  • Counsel internal partner departments on corporate promotional priorities and work to align video strategy across the organization

  • Act as the multiplatform point person with external partner (e.g., Hulu) Ad Operations groups

  • Liaise with Business Development on new platforms and products as well as product enhancements with current partners

  • Collaborate with Research (and Analytics) on best practices for measurement of promotional performance and setting promotional KPIs

QUALIFICATIONS:

  • A minimum of 5 years of experience working in Digital Marketing and/or Advertising, Media Planning and Buying (especially for digital media), Agency Traffic and/or Operations, or Linear Network Promo Scheduling.

  • Fundamental knowledge of web and mobile technology

  • Knowledge of digital advertising and traffic as well as an understanding of digital analytics is essential for this position.

  • Strong working knowledge of the digital media landscape including VOD, TV Everywhere, Video Streaming, OTT, Social Media, Mobile/Tablet and any new, emerging platforms.

  • Strong working knowledge of the Microsoft Office including Power Point, Excel and Word.

  • Excellent verbal and written communication skills.

  • Ability to adapt to last minute changes in schedules and delivery, including working beyond regular hours.

  • Ability to coordinate with various departments and individuals in a high pressured, rapidly changing environment.

ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include TWIN PEAKS, HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, I’M DYING UP HERE, SMILF, and THE CHI. SHOWTIME will also debut two limited series this year, PATRICK MELROSE staring Benedict Cumberbatch and ESCAPE AT DANNEMORA from Ben Stiller. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING®, the Emmy Award-winning documentary series ALL ACCESS, A SEASON WITH and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Apple®, Roku®, Amazon, Google, Xbox One and Samsung. Consumers can also subscribe to SHOWTIME via Hulu, YouTube TV, Sling TV, DirecTV Now, Sony PlayStation® Vue and Amazon Channels. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at www.showtime.com and www.showtimeanytime.com.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled