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CBS Corporation Manager Subscription Marketing in New York, New York

Manager Subscription Marketing

REF#: 34637


JOB TYPE: Full-Time Staff




The Manager, Subscription Marketing will support the development and execution of acquisition marketing tactics to drive brand preference and demand for SHOWTIME. In partnership with the Acquisition Communications Director, this manager will be responsible for leading the development of integrated marketing communications plans for subscriber growth activities, including oversight of performance marketing campaigns. The manager will collaborate within the Subscription Marketing team and as part of a cross-functional group to create holistic and effective customer-centric marcomm strategies for an array of different target audiences and business objectives - all informed by relevant market, consumer and media insights. The ideal candidate is highly strategic, excels at turning data into meaningful marketing insights, is team and detail-oriented and is able to work in a fast-paced and dynamic business environment.

Key responsibilities:

  • Understand business drivers and customer needs and present concept statements, targeted positioning and messaging territories that properly reflects the brand personality and translates to high-performing creative across owned and paid marketing tactics

  • Develop sales positioning and maintain key communications throughout all touchpoints of our marketing funnel; work as part of a cross-functional unit to optimize channel performance

  • Help maintain a communications framework to prioritize sales messages for many audiences across multiple platforms/environments; Ensure brand messaging and customer experience is consistent throughout the buyer journey

  • Manage the acquisition communications planning process for the performance marketing program; Build and keep a plan to stay 3-6 months ahead of in-market window, setting up marketing and creative teams to develop tactics for all paid channels including programmatic, social and custom placements; Provide monthly creative rotation recommendations and channel-specific creative testing plans

  • Support growth marketing plans for key audiences (ex. African American, LGBTQ+)

  • Partner with marketing, creative, analytics and product groups on test and learn strategy to improve marketing effectiveness and achieve customer success and brand KPIs

  • Undertake continuous analysis of competitive environment and consumer trends to gather cultural insights that informs our marketing communications and content strategy; Work with our customer intelligence team to perform and obtain qualitative and quantitative research to better understand our target and refine our sales positioning to deliver the greatest marketing ROI

  • Support Subscription Marketing team with development of the quarterly acquisition business plan

  • Be a champion of the overall customer acquisition vision and strategy to internal teams and external partners



  • At least 3-4 years in audience planning and developing large-scale marketing communications, preferably to acquire new customers and/or grow revenue; Ideal candidates have brand and/or agency experience in entertainment, media, publishing, subscription-based business and/or eCommerce

  • Hands-on experience with market and consumer research, customer segmentation, building a customer-led communications approach, channel mix planning (owned and paid) and optimization at various stages of the consumer journey

  • Able to develop an efficient project work plan for multiple groups

  • Proficient in both data analysis and creative storytelling

  • Strong understanding of digital platforms and marketing best practices

  • Highly analytical, creative thinker and doer

  • Results-driven, data-informed decision-maker

  • Resourceful, agile and cross-functional team player

  • Outstanding verbal and written communicator and presentation skills

  • Customer-obsessed and passionate about business, entertainment and the business of entertainment



SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, SMILF, THE CHI, KIDDING, ESCAPE AT DANNEMORA and BLACK MONDAY. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV, Sony PlayStation™ Vue, and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at [1] and [2]


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