CBS Corporation Senior Director Programmatic Sales in New York, New York

Senior Director Programmatic Sales

REF#: 29871


JOB TYPE: Full-Time Staff




CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.


Visible links





Division Overview:

The Programmatic Partnerships Team drives programmatic revenue across the CBS Interactive network, working with direct clients, agencies, and third-party partners (e.g. SSPs, DSPs, ATDs, etc) to activate demand and partnering with the global sales teams to execute programmatic ad campaigns.

Role Details:

  • Located in NYC, the Director Programmatic Sales position plays an integral role in supporting CBSi’s revenue growth,strategy, and new partnership development.

  • The Director Programmatic Sales will be responsible for leading Programmatic sales efforts (including Programmatic Guaranteed and Private Marketplace sales) by leveraging a highly consultative approach designed to maximize revenue growth and ensure optimal client service both internally and externally. This includes: supporting the internal CBSi site-side sales teams with their PMP/programmatic campaigns (assisting with strategy, logistics and education); evangelizing CBSi programmatic offerings to direct clients, agencies and trading desks educating them on the CBSi programmatic capabilities; serving as the day-to-day programmatic contact for clients, agencies and trade desk partners to continue to grow our relationship and seek out new opportunities; prospecting new programmatic clients; monitoring existing campaigns to potentially extend/grow the partnerships and maximize effectiveness.

Your Day-to-Day:

  • Define the consultative programmatic sales strategy to develop and reach targets that CBSi has for the US market and work with the national Sales teams on Programmatic strategy, proposals and RFPs, including regular trainings with Sales and new hires to educate them on programmatic best practices

  • Develop, build, and onboard relationships with media agencies, direct advertisers, trading desks, DSPs, and SSPs for both direct DR and programmatic channels

  • Drive CBSi relationships with trading desks of each of the major ad agency groups at an account level

  • Execute highly complex deals across buy-side partners and lead programmatic sales efforts as the subject matter expert and sales resource, working with a cross-functional team of company stakeholders (Sales, Product Marketing, Operations, Revenue Operations, etc) to drive revenue growth

  • Manage new sales team (2-3 reports), including setting revenue and KPI targets, and establishing sales procedures and methodology

  • Responsible for setting, tracking and achieving quarterly sales revenue goals for US programmatic guaranteed and PMP campaigns

  • Work closely across Ad Operations & Product teams to drive programmatic and direct outcomes with major advertisers and agency budget

  • Report and forecast of the monthly results

  • Serve as an expert and evangelist on key programmatic business trends, best practices, and ad technologies to proactively communicate with executive team and educate sales force and develop strategic programmatic products, feature improvements, and roadmap


What you bring to the team:

You have -

  • 5+ years of digital media sales experience, with 2+ years experience in programmatic ad sales and/or buying, revenue operations and/or business development

  • Strong leadership and management skills, with 2+ years of direct management experience

  • Strong understanding of and experience working in programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, 1st and 3rd party data, etc) with strong agency and advertiser relationships

  • Solid understanding of digital advertising ecosystem and current industry trends in display, video, and native

  • Excellent communication and presentation skills with an ability to solution sell and address both business and technical audiences

  • Strong analytical thinking, negotiation, strategic problem solving, organizational, and time management skills

  • Ability to travel 10%-20% of the time


Equal Opportunity Employer Minorities/Women/Veterans/Disabled