CBS Corporation Senior Manager, Retention Marketing in New York, New York
Senior Manager, Retention Marketing
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Our Marketing, Distribution & Operations team within the CBS Digital Media group is charged with distribution and monetization of premium CBS content across the spectrum of digital partnerships and business models. These include our direct-to-consumer subscription service CBS All Access, ad-supported streaming across our CBS digital properties and CBS Audience Network partner sites such as YouTube, MSN and Yahoo, transactional digital storefronts such as iTunes and Amazon as well as digital MVPD products and partnerships.
We’re looking for a passionate and seasoned CRM expert to create, implement, manage, and optimize multi-channel strategies (email, push messaging, direct mail, loyalty programs, and more) with the goal of driving exponential growth and maximizing subscriber lifetime value.
Create and implement cross-channel (email, on-site placement, paid campaigns, etc.), end-to-end customer journeys to drive trial-to-paid conversion, subscriber engagement and ultimately retention.
Own CRM KPIs, including deliverability, open rate, click rate, conversion rate, opt-out rate, as well as specific business goals around individual campaigns.
Build and monitor testing scenarios tied back to customer success KPIs, regularly surfacing business analytics and timely insights to improve campaign responsiveness and drive innovation.
Oversee the email channel collaborating closely with the Creative and Marketing Operations teams.
Own marketing programs for customer renewals and winback marketing, including segmentation and testing to optimize response and conversion metrics.
Partner with the Product team to increase video engagement amongst active subscribers
What you bring to the team:
You have -
Bachelor’s Degree required.
5+ years direct response and digital marketing experience in B2C environment, including multi-variate testing, multi-channel direct messaging, and post-campaign analysis.
Deep analytical knowledge and experience reporting on campaigns, gleaning business insights, and doing data-based optimization.
Minimum 5 years managing retention programs for a consumer subscription product.
Minimum 5 years of digital marketing experience, particularly email and digital marketing.
Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities.
Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling
Strong understanding and experience with AB/MVT testing
Self-motivated and results oriented with a high regard for attention to detail
Excellent oral and written communications skills
You might also have -
Equal Opportunity Employer Minorities/Women/Veterans/Disabled