CBS Corporation Social Media Producer, CBS This Morning in New York, New York
Social Media Producer, CBS This Morning
CBS BUSINESS UNIT: CBS Television Network
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY, US
CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 130 million people a week during the 2012/2013 season. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.
As the CBS This Morning Social Media Producer, you will work closely with production executives to develop and oversee the show’s multiplatform social media strategy. You will utilize your in-depth experience to manage social feeds, drive engagement, grow audience awareness, and produce creative content across all major social platforms including, but not limited to Facebook, Instagram, Twitter, YouTube, and Snapchat.
The ideal candidate has managerial experience, strong editorial/news judgement, and a proven understanding of social analytics and data. He/she will utilize their ability transform traditional news stories into social/digital content that further the CBS This Morning brand.
Develop and implement overall multi-platform social strategy; oversee social initiatives including original content, breaking news, and special events
Partner with internal stakeholders to expand social medial outreach, maximizing engagement opportunities wherever possible
Oversee social team ensuring growth targets and KPI’s are met, while adhering to compliance guidelines
Develop roll-out plans for special content and work with producers to maximize engagement opportunities
Work closely with the CBS News and CBS Interactive team members to promote content across platforms
Develop strategies and best practices for audience engagement on all CBS This Morning social platforms
Maintain close working relationship with senior producers to ensure strong editorial best practices at all times
Equal Opportunity Employer Minorities/Women/Veterans/Disabled