CBS Corporation Jobs

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Job Information

CBS Corporation Sr. Analyst, Digital Marketing Analytics in New York, New York

Sr. Analyst, Digital Marketing Analytics

REF#: 34638

CBS BUSINESS UNIT: Showtime

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

DESCRIPTION:

Showtime’s Digital Media department is seeking a highly motivated analytics professional to join the Digital Marketing Analytics & Optimization team in New York. S/he should be experienced working with large and disparate data sets, analyzing the performance of paid media advertising, and developing actionable insights toward the goals of optimizing marketing effectiveness and ROI. As a critical member of the Digital Marketing Analytics team, the ideal candidate will be a "best in class" quantitative thinker and thought leader, with a proven ability to develop and refine his or her own analysis in a self-guided manner.

S/he will partner closely with Showtime’s Subscription Marketing, Media Planning, Distributor Marketing, Research and Data Strategy teams, as well as Product Management, Optimization, and other groups, to provide analyses, develop reporting dashboards and learnings in support of the network’s acquisition and retention goals. The candidate will be an effective storyteller and communicator, able to craft data and insight-driven narratives that are easy to understand and relate the impact of marketing efforts. This position will report to the Senior Manager of Digital Marketing Analytics.

Key responsibilities:

  • Provide measurement, reporting, and informed recommendations for marketing teams and relevant stakeholders regarding subscriber acquisition and lifecycle marketing efforts across paid, owned and earned channels

  • Work with 1st, 2nd and 3rd-party data sets to design data intelligence reports tracking key business performance and subscriber trends

  • Utilize Showtime subscriber intelligence for acquisition audience segmentation, in collaboration with marketing and media planning teams, in order to understand and prioritize high-value audience segments

  • Provide integrated cross-channel media and creative analysis based on insights supplied from partner agencies and CBSi

  • Create, distribute and present regular monthly and quarterly marketing reports, specifically related to the campaign performance of paid media, such as search engine and display advertising, paid media, email marketing, paid social, etc.

  • Design and manage real-time marketing performance dashboards

  • Analyze data and generate actionable insight on weekly basis to help marketing team drive business objectives, including improved customer experience and increased conversion rates

  • Partner and help to manage collaborations with Data Strategy and Consumer Research groups to fuse survey/sample responses, consumption metrics, and paid campaigns to develop clear audience and creative recommendations

  • Develop and oversee documentation and insight sharing system for collecting and memorializing data-driven reporting from within and outside the team

  • Proactively and frequently QA data sets for issues and accuracy, interfacing with Product Management to analyze, understand or narrow causes and alert relevant groups/departments

  • Utilize internally developed models, applying Showtime subscriber and marketing learnings to strategic planning with key distribution partners and present proposals to enhance campaign performance

  • Share and communicate learnings from other research and performance reports to the marketing organization

  • Build and scale consumer marketing analytics, working closely with marketing site optimization team to evaluate test and learn strategies and incorporate findings into marketing efforts

  • Manage the process to identify best practices and opportunities to maximize revenue per subscriber and total profit potential for all marketing activities

  • Identify marketing KPIs, estimate expected value and assess marketing performance of direct/retail initiatives (ex. gifting, bounty/referral, lodging and university programs) and upsell opportunities (ex. annual subscription plan)

  • Proactively develop new analyses and opportunities for the team to add value to the marketing organization

QUALIFICATIONS:

  • Minimum of 3-4 four years working in business intelligence or marketing analytics, developing quantitative analyses of sales and / or marketing data in support of business goals, preferably for media, entertainment, retail, and / or subscription based business

  • Experience providing informed recommendations for marketing executives and functional stakeholders regarding campaign creative and product attributes

  • Heavy experience working with web analytics platforms like Adobe Analytics (Omniture) and Google Analytics - with deep understanding of building workspaces / dashboards

  • Experienced user of Tableau and other data visualization and business intelligence tools

  • Excellent verbal and presentation skills -- must be comfortable presenting to large audiences and capable of answering questions about data and insights from senior leadership

  • Ability to author complete polished presentations in Power Point / Keynote to senior executives

  • Strong communications skills, including ability to distill and relay data to a variety of audiences

  • Demonstrated creative problem-solving skills, with ability to multi-task changing priorities

  • Advanced skill with Excel (e.g., pivot tables, macros, VBA)

  • Ability to constantly question assumptions and to determine when metrics are off and quickly bring to the attention of relevant individuals

  • Understanding of optimization processes and multivariate testing results

  • Understanding of data structures and consumption tracking techniques

  • Experience working in corporate setting while having comfort with startup-like environment - experiment, fail fast, discern and share intelligence

  • Experience with relational databases (e.g., SQL) and appetite for building out additional programming skills

  • Strong attention to detail

  • Ability to work both collaboratively and independently

ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, SMILF, THE CHI, KIDDING, ESCAPE AT DANNEMORA and BLACK MONDAY. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV, Sony PlayStation™ Vue, and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at [1] www.showtime.com and [2] www.showtimeanytime.com.

References

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  1. http://www.showtime.com/

  2. http://www.showtimeanytime.com/

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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