CBS Corporation Research Director in Pittsburgh, Pennsylvania

Research Director

REF#: 32964

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: Pittsburgh, PA

ABOUT US:

CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

DESCRIPTION:

Position Purpose: Candidate must be able to manage research work flow, timeline development and all projects for KDKA-TV AND WPCW-TV.

Position Description:

Must have a thorough understanding of the methodology, depth and scope of Nielsen, Nielsen NLTV, Comscore, MRI, Wrap Overnights and Wrap Sweeps, SQAD, Kantar and Scarborough (Prime Lingo) syndicated media research data.

Local Television Station research experience.

Develop custom category and client specific presentations. Develop projections and estimates.

Ability to distill findings and publish results using Excel, PowerPoint and Word. Develop agency/client presentations. Able to present effectively to small and large groups of industry peers and clients.

Use PC and Web based software to compile and analyze consumer research, retail expenditures, and product/lifestyle information in key retail categories. Translate research findings into concise and meaningful advertiser presentations, innovative tools and creative leave-behind pieces.

Assure accurate interpretation of quantitative research from Nielsen rating services and manage the analyzing and distribution of key findings to sales staff.

Execute research strategies and projects that support the needs of the sales and station management, department heads and sales staff.

Utilize custom geo-based demographic research and local qualitative research from a variety of resources including MRI, Scarborough, and U.S. Census to help build a solid qualitative case for our stations amongst advertisers in the marketplace.

Create Market-wide presentations for key sports sponsorships, Fall Lineup, as well as broadcast medium effectiveness vs. other media options available to our clients and other topics.

Serve as market expert in us of third-party software products that interpret syndicated research data. (Examples: STRATA, WRAP, Scarborough, Kantar) Work with management, sales, and sales support staff to troubleshoot and maximize knowledge and usage of all functions.

Assist Account Executives and Sales Management in the formulation of research-based proposals/schedules through the development of inventive planning tools and execution of creative research training.

Assist Account Executives and Sales Management in the development of strategies, utilizing all available research tools that effectively address client’s key marketing challenges and business needs.

Effectively manage the development of sales and marketing including; ratings on-sheets, sports packages, demographic targeting pieces, competitive spending data (Kantar) etc.

Assure the consistency and effectiveness of research training materials and workshops on various research methodologies and tools developed by the research managers.

Use PC and Web based software to compile and analyze media, consumer research, retail expenditures and product/lifestyle information in key retail categories.

Responsible for daily overnights (preliminary and finals). Responsible for variance reports and sending sports time and program changes to Nielsen.

Maintains computer programs including loading books into STRATA Avail System and assisting with regular schedule estimates.

Responsible for competitive spending reports including top advertisers report, zero share reports, category spending versus station share, sports spending.

Serve as station expert in use of third-party software products that interpret syndicated research data. (Examples: STRATA,WRAP, Scarborough, KANTAR)

Performs various other duties as required and assigned.

QUALIFICATIONS:

Minimum Education and Experience Requirements:

  • College Degree in Marketing or Advertising or equivalent work experience.

  • Experience in broadcast TV or cable

  • Highly proficient with a PC utilizing Microsoft programs (Word, Excel, PowerPoint)

  • Excellent writing, math and oral communication skills are essential

  • Ability to work under pressure with a positive attitude

  • Ability to handle multiple projects at a time, with superior time-management skills

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled