CBS Corporation Director of Editorial Content Strategy in San Francisco, California
Director of Editorial Content Strategy
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: San Francisco, CA
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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Better connecting you with the apps that power your life, Download.com is the trusted, safe, and secure resource for software, mobile applications, and game downloads. With everything from PC starter kits to games, security patches, screensavers, and mobile apps, you can play with more than 150,000 free downloads. Features such as most-popular lists, editorial reviews, blogs, and how-to articles will help you find the software that is right for you.
We provide timely, relevant, and credible information about important new software and game releases and updates as they become available. Our editors provide unbiased reviews and ratings for thousands of products, and they are committed to maintaining coverage that is accurate, and enlightening. All products in our library go through a rigorous testing process. Download.com was the world’s original "app store" and now is the largest aggregated software catalog on Earth.
The Director of Editorial Content is a key role in maintaining Download.com’s global leadership in growing and retaining a robust global audience. She/he is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. This key leader will also develop and oversee an integrated content strategy that encompasses editorial governance and execution, and metrics to be applied and aligned with the business’s overall objectives. She/he is also responsible for the creation of the editorial structure within the content department and partnering organization functions in order to ensure that all content across the business is integrated and aligned to support business objectives.
Manage in-house and contractor editorial teams across the globe to develop content on a day-to-day basis
Lead process and workflow innovations related to publishing content by developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
Lead multi-discipline, strategic analysis of global mobile app and desktop software markets to identify content opportunities by managing and coordinating with teams inclusive of SEO, Business Innovation, and Research support groups
Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate users that lead to critical behavioral metrics.
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including web, mobile, video, social media, and email
Develop and maintain a functional content calendar covering strategic topics, verticals and themes, as well as defining the owners for each area
Participate in promotion/content marketing strategy development and execution, collaborate with Product Marketing and Sales to respond to RFP and other advertiser programs
Define and implement measurement systems that actively measure, manage, optimize and communicate the performance of the content put out by the business against the business’s operational objectives and strategies.
Advance Download.com’s ability to create premium content at scale
Actively participate and contribute to repositioning the business to be a vital complement to Apple App Store, and Google Play catalogs
Participate in developing strategy, process and methodology that will scale to new verticals and market opportunities
What you bring to the team:
Bachelor’s degree required - Concentration in English, Literature, or Communications field preferred.
Proven editorial and managerial skills, a minimum of 8 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.) and outstanding command of the English language.
Technology savvy, must demonstrate keen interest and ability to conceive, develop, and scale content creation using both human and technology resources
Strong analytical skills, showing deep interest in research and analysis of business related content with ability to calculate ROI and/or gauge success on every bit of content produced by the business; ability to transform raw information and data into intelligence, and that intelligence into action.
You may also have--
Interest and experience with AI technologies
MBA in Marketing
Audience development and subscription strategies experience
Equal Opportunity Employer Minorities/Women/Veterans/Disabled