CBS Corporation Director of Editorial Content Strategy in San Francisco, California

Director of Editorial Content Strategy

REF#: 29800

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: San Francisco, CA

ABOUT US:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

References

Visible links

  1. https://www.themuse.com/companies/cbsinteractive

  2. https://www.instagram.com/cbsinteractive/?hl=en

  3. https://www.youtube.com/channel/UCAvGapyifCtUlmNTagAl_sQ

DESCRIPTION:

Download.com Overview:

Better connecting you with the apps that power your life, Download.com is the trusted, safe, and secure resource for software, mobile applications, and game downloads. With everything from PC starter kits to games, security patches, screensavers, and mobile apps, you can play with more than 150,000 free downloads. Features such as most-popular lists, editorial reviews, blogs, and how-to articles will help you find the software that is right for you.

We provide timely, relevant, and credible information about important new software and game releases and updates as they become available. Our editors provide unbiased reviews and ratings for thousands of products, and they are committed to maintaining coverage that is accurate, and enlightening. All products in our library go through a rigorous testing process. Download.com was the world’s original "app store" and now is the largest aggregated software catalog on Earth.

Role Details:

The Director of Editorial Content is a key role in maintaining Download.com’s global leadership in growing and retaining a robust global audience. She/he is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. This key leader will also develop and oversee an integrated content strategy that encompasses editorial governance and execution, and metrics to be applied and aligned with the business’s overall objectives. She/he is also responsible for the creation of the editorial structure within the content department and partnering organization functions in order to ensure that all content across the business is integrated and aligned to support business objectives.

Your Day-to-Day:

  • Manage in-house and contractor editorial teams across the globe to develop content on a day-to-day basis

  • Lead process and workflow innovations related to publishing content by developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.

  • Lead multi-discipline, strategic analysis of global mobile app and desktop software markets to identify content opportunities by managing and coordinating with teams inclusive of SEO, Business Innovation, and Research support groups

  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate users that lead to critical behavioral metrics.

  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including web, mobile, video, social media, and email

  • Develop and maintain a functional content calendar covering strategic topics, verticals and themes, as well as defining the owners for each area

  • Participate in promotion/content marketing strategy development and execution, collaborate with Product Marketing and Sales to respond to RFP and other advertiser programs

  • Define and implement measurement systems that actively measure, manage, optimize and communicate the performance of the content put out by the business against the business’s operational objectives and strategies.

Key Projects:

  • Advance Download.com’s ability to create premium content at scale

  • Actively participate and contribute to repositioning the business to be a vital complement to Apple App Store, and Google Play catalogs

  • Participate in developing strategy, process and methodology that will scale to new verticals and market opportunities

QUALIFICATIONS:

What you bring to the team:

You have--

  • Bachelor’s degree required - Concentration in English, Literature, or Communications field preferred.

  • Proven editorial and managerial skills, a minimum of 8 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.) and outstanding command of the English language.

  • Technology savvy, must demonstrate keen interest and ability to conceive, develop, and scale content creation using both human and technology resources

  • Strong analytical skills, showing deep interest in research and analysis of business related content with ability to calculate ROI and/or gauge success on every bit of content produced by the business; ability to transform raw information and data into intelligence, and that intelligence into action.

You may also have--

  • Interest and experience with AI technologies

  • MBA in Marketing

  • Audience development and subscription strategies experience

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled