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Job Information

CBS Corporation Director Social Media in San Francisco, California

Director Social Media

REF#: 33355

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: San Francisco, CA

ABOUT US:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

 

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

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  3. https://www.youtube.com/channel/UCAvGapyifCtUlmNTagAl_sQ

DESCRIPTION:

Division Overview:

Our social team and native video teams are responsible for developing and producing compelling stories—as told through video, editorial and social platforms—that promote programming from our key brands such as CNET, Gamespot & TV Guide as well as emerging social-only brands in our portfolio from an editorial/storytelling and a social commerce perspective.

Regardless of the medium, our team also optimizes the best of CBSi's content to drive audience, engagement, audience retention & revenue by leveraging data analytics, analyzing the competitive landscape, and recognizing opportunities for innovation in this always-on world.

Role Details:

CNET Media Group is looking for a Senior Director of Social Media to lead native video distribution & platform revenue growth and social storytelling generating audience growth and engagement. This role will be pivotal in leading strategy, planning and creative ideation of its social brands on CNET, Gamespot, TV Guide and our other strong portfolio brands.

The ideal candidate for this position has experience driving audience and revenue leading teams focused on native video distribution & monetization and social audience growth & traffic driving across multiple brands and channels.

Your Day-to-Day:

  • Set social content and native video platform and publishing strategy for a diverse portfolio of brands

  • Set our brands social voice and brand tone on select platforms

  • Managing and leading a team of social and native social video producers to test & optimize packaging editorial, video and branded content across platforms

  • Work with partnerships (YouTube, Facebook / Instagram, Twitter) to drive innovation for CBSi

  • Lead communication with - and provide regular updates to - internal team members across content strategy and integrated marketing teams around best practices and new trends across the social industry

  • Study competitor strategies, industry trends and innovation, and social analytics to ensure CBSi is ahead of the curve

  • Partner with internal and external stakeholders such as editorial and video production teams, business development, business intelligence, audience development and product to synchronize efforts and effectively communicate goals, strategies and results

QUALIFICATIONS:

What you bring to the team:

You have -

  • BS/BA Degree

  • Have 6+ years of social media and native video marketing and management with a background in journalism/editorial/video that is metrics driven focused

  • Enjoy hiring and leading, nurturing and motivating a team of social and native video producers that will test and optimize to grow audience and engagement

  • Solid understanding of digital content distribution practices and be passionate and knowledgeable about the publishing media and creating content

  • Be a proven collaborator and enjoy the process of collaboration and working / building relationships across many functional teams

  • Ability to learn fast, and adapt to a high-growth, flexible environment

  • Experience working independently and a track record of taking initiative in changing environments

  • Must have a" get things done" mentality

  • Have great communication skills, both written and verbal, and the ability to articulate and present concepts to a variety of stakeholders.

You might also have -

  • Have experience covering large events in a social media capacity

  • Past experience in tech, games, food, and entertainment publishing and media

  • Demonstrated ability to be creative and think big, contributing fresh ideas leveraging analytics/data

  • Have existing relationships with top social and native video platforms (YouTube, Facebook/Instagram, Twitter)

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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