CBS Corporation Web Producer in Southfield, Michigan

Web Producer

REF#: 30288

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: Southfield, MI

ABOUT US:

CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

DESCRIPTION:

SUMMARY

The Web Producer produces compelling content for CBSDetroit.com & CW50detroit.com, under the guidance of the Digital Content Manager, and writes/schedules posts across station social media accounts. Primary goal is to create engaging content to assist with building site traffic and growing social media reach.

DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

  • Scheduling and production of website content for CBSDetroit.com & CW50detroit.com

  • Under leadership from Digital Content Manager, creatively brainstorm and produce compelling articles, videos, & interactive content to resonate with local users

  • Schedule and write social media posts for all CBS Detroit & CW50 Detroit accounts

  • Assist in adapting TV materials to CBSDetroit.com & CW50detroit.com

  • Work to increase traffic through outreach to other content aggregators

  • Help represent the stations in the online sphere (station websites and social media), interacting with users, answering comments, and addressing inquiries as they arise.

  • Work with Digital Content Manager to maintain overall integrity of websites

QUALIFICATIONS:

MINIMUM ABILITY, SKILL AND KNOWLEDGE REQUIREMENTS

  • Excellent writing skills (and copy-editing skills) a must.

  • Thorough attention to detail

  • Ability to multi-task in a fast-paced environment and work under tight deadlines

  • Self-starter

  • Must be social media savvy

  • Eye for good local and viral content

  • Experience with WordPress & Adobe Photoshop preferred.

  • Experience shooting and editing photos/videos - knowledge of Final Cut Pro &/or Adobe Premier is a plus.

  • Degree preferred; equivalent combination of education and experience will be considered.

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled