CBS Corporation Senior Manager, News Communications (DC Bureau) in Washington, District Of Columbia
Senior Manager, News Communications (DC Bureau)
CBS BUSINESS UNIT: CBS Television Network
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Washington, DC
CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.
The Senior Manager, Communications, CBS News will oversee the press strategy and day-to-day media relations for the "CBS Evening News" and assist with press matters involving the CBS News Washington bureau. Reporting to the Vice President, Communications, CBS News, the ideal candidate will possesses a strong sense of urgency and aggressively pursue multi-platform PR opportunities for the broadcast, talent, and news division priorities across multiple platforms. The candidate will initiate, plan and implement strategic communications and brand development across television, cable, radio, online, trades, entertainment outlets, major newspapers and on social media. The candidate will write press releases, pitch stories, generate briefing notes, write press plans and assemble clip packets. The candidate will also help oversee ratings publicity and work closely with the CBS News communications team on breaking news and special events. The candidate should have solid industry media relationships and significant experience working in a fast-paced environment. The candidate must be a team player and detail-oriented with the ability to self-manage and meet deadlines.
Initiates, plans and executes publicity efforts for the "CBS Evening News," and provide support across the Washington, D.C. bureau on communications efforts.
Work closely with the communications team, as well as anchors, correspondents and executives to implement short- and long-range strategic public relations initiatives.
Promote show content, digital initiatives, and editorial achievements; communicate ratings; help build talent profiles and strategically position the brand.
Maintain strong contacts with print, radio, digital, national, and trade media.
Pitch ideas and create promotional opportunities for talent and programs.
Coordinate media interviews, photo shoots, and publicity opportunities.
Generate press materials, including press releases, bios, talking points, tweets, and clips.
Generate ratings publicity and strategically position day-to-day editorial achievements.
Monitor competitive environment and industry trends.
Fill-in publicist for "Face the Nation" and assist with overall PR needs for the Washington, D.C. bureau as needed
Assist the department with all publicity efforts for breaking news, special events and publicity campaigns
Help maintain talent/executive public events calendar.
Staff key anchors and executives at outside events and public opportunities.
Minimum 5 years relevant media relations and communications experience
Excellent communication skills, both written and verbal
Willingness to travel/work weekends with short notice
Experience in news and journalism a strong plus
Strong news judgment and the ability to excel in a fast-paced environment
Proven experience working with executives, talent, and media
Must be proactive and strategic
Proven track record
Ability to multi-task and work across multiple teams and projects
Bachelor’s degree in Communications or a related discipline
Equal Opportunity Employer Minorities/Women/Veterans/Disabled